Gym Z

Gen Z are so often generalised as a valuable audience, but at Zoom we wanted to explore the value of our Gen Z audience specifically... introducing Gym Z. We worked with Differentology to dive into the difference between Gym Z (those who commit to going to the gym or a class once a week) versus non-Gym Z. It looks at their behaviours, their spending habits and the influence and effects gym advertising has on them as consumers.

The research piece focuses specifically on the differences and uplifts we see in Gym Z compared to the rest of their generation group:

• Gym Z vs Gen Z
• Who are Gym Z
• Their relationship with social media
• Their behaviours in the gym
• Their behaviours outside of the gym
• The value of Gym Z to brands 
• How you can 'Zoom' in on our Gym Zs