Back to Member Vault

Comscore whitepaper: The influencer effect - powering engagement

Tags:

Attention Market Overview Measurement
Attention Market Overview Measurement Social Media

This content was created by an IAB UK member

Members of IAB UK can contribute to the Member Vault. Log in to submit your content.

In a world where attention is one of the most valuable resources, understanding which influencers truly connect with audiences is more important than ever - key insights from Comscore

In this whitepaper, Comscore highlights key global trends alongside relevant insights into the UK's landscape, including:

  • The current state of the influencer landscape
  • The metrics that matter
  • What makes a great brand-creator fit
  • The impact of virtual (AI) influencers
  • Best practices for results that last

If you’re ready to build smarter, sharper influencer strategies—rooted in truth, not trends—this whitepaper is for you

Download1.73 MB

By Maite Azkuna, Senior Analyst, Marketing Intl. Content & Insights

Comscore

Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms

Posted on: Monday 18 August 2025

IAB UK Chatbot

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Sign Up Log In

Are you sure you want to clear your chat history?

No
IAB chatbot icon