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Office to onboard: Programmatic DOOH for the travelling professional

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Consumer Behaviour Contextual Targeting Digital Out Of Home
Consumer Behaviour Contextual Targeting Digital Out Of Home

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This report by Executive Channel Network examines European business professionals' travel habits, workplace patterns and attitudes toward advertising

ECN, a world leading digital out of home office media publisher and VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, have released a new report ‘Office to Onboard: How Programmatic DOOH reaches the Travelling Professional’. The research reveals that UK business professionals are not only the most premium-focused travellers in Europe but are also reshaping how and where brands should engage with high-value audiences. 

Today’s professionals are not only travelling; they are also returning to city-centre offices in large numbers and with greater frequency, providing greater opportunities for brands to reach this highly desirable audience.

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By Paul McBeth, International Strategic Sales & Marketing Director

Executive Channel Network

Executive Channel Network (ECN) is a world leading digital-out-home (DOOH) office media publisher connecting brands with affluent professional audiences in premium office environments. ECN delivers 70 million+ monthly impressions across 900 programmatic DOOH screens and is present in twenty five (25) UK and European cities including London, Manchester Edinburgh, Paris, Lyon, Frankfurt and the main German cities. 

Posted on: Monday 18 August 2025

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