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Hyundai Turkiye was looking to drive brand awareness and influence consumer purchasing decisions with a focus on increasing interactions to consider the IONIQ 6 EV, an electric sedan featuring aerodynamic styling, ultra-fast charging, LED pixel lights, and cutting-edge technology. To strengthen an existing programmatic campaign with additional touchpoints, Hyundai decided to use in-game audio advertising, a mass channel within their target audience. In-game audio ads are not measurable...

Octave Audio, a joint venture between commercial radio operators News UK and Bauer Media, was looking for ways to maximise first-party data for advertising purposes, by bringing true addressability to the digital audio space, enabling its clients to target audiences at scale across premium audio environments.

This February we’re celebrating 5 years of our health and wellbeing initiative ‘Wellness Wednesday’. Initially introduced by our Culture Lead Sam Sharwin to create a midweek pick me up where we could all get away from our desks for a rest, reset and interact with members of our team who we wouldn’t normally work with on a daily basis. 5 years on and Wellness Wednesday has continued to grow, with many activities included under the Wellness Wednesday umbrella, such as ‘Book Clubbers’, ‘School...

KFC wanted to launch its own delivery service in a crowded, competitive market — one that was occupied by third-party aggregator platforms and the brand’s heavy-spending main competitors, but that provided a tantalising opportunity as delivery and takeaway sales in 2022 for restaurants were double that of pre-Covid levels

boohooMAN is one of the leading online retailers of affordable men’s fashion in the UK. Hoping to amplify the performance of PayDay – one of the best-performing retail days in their market – boohooMAN came to TikTok to launch a two-phase campaign dedicated to driving brand awareness and boosting sales.

Buying new goods, like most things, creates a carbon footprint. So, to promote the true benefit of the circular economy, Gumtree worked with Leeds University to quantify the impact of buying something new, versus reusing something that already exists. To make this more tangible, they translated the cumulative carbon emissions of a group of people into an equivalent action, such as flying from London to Sydney. The intention? To show that if everyone makes a small change, it can make a big...

Blis, a global marketing company, embarked on an inclusive Pride celebration that revolved around two key pillars: education and employee engagement. Under the educational pillar, they hosted a series of events throughout the month, including Pride-themed sessions, employee-led discussions, and an external panel featuring members of the transgender community. Simultaneously, they engaged employees with themed gifts and events such as plant pot painting, sing-along evenings, and pride-themed...

During Pride month our team at Skyrise wanted to do something that would raise awareness not only amongst our team but that we could take away and share with our inner circles away from the workplace. We wanted to do something that didn’t feel tokenistic and would also genuinely help us on our journey to becoming more aware and respectful of people's choices. We held various awareness sessions across the month where we learned about all the communities represented within the LGBTQ+ acronym, the...

At ShowHeroes, we strive to build a responsible and sustainable adtech company, which means we aim to balance people, planet and profits. As a Sustainability Champion I am spearheading the sustainability efforts within ShowHeroes. This means focusing on building a great place to work; championing diversity, equity, inclusion and belonging; contributing to environmental sustainability; giving back to communities; and ensuring we have high standards of governance.

The UK housebuilding industry is currently facing negative connotations, with publishers and individuals reporting unsatisfactory experiences in build quality and brand experience; this is amid a housing crisis and a mounting pressure on the current UK government to address this. Since 1999, The Hill Group have had the vision to be the most trusted housebuilder by creating exceptional homes and sustainable communities. This has been paramount to their success, standing as the third largest...

To raise mental health awareness and drive action for EMEA MiQers, the DEI and Talent teams worked collaboratively, sharing knowledge and expertise. We hosted regional-wide events in our London, Manchester, Germany and Dubai offices at the end of May. The aim was to raise awareness of mental health in the workplace and bring us together as a collective.

As LGBTQ+ identifying employees and allies of a small company recently acquired by Microsoft, we wanted to ensure our grassroots mentality of learning and sharing stayed strong. Creating and fostering safe-spaces is a core value of ours so we held an in-person 'Small Group Discussion' focused on the current state of media representation as it applies to gender and sexuality; questioned the ethics in implementing data collected on gender and sexuality; and examined best practices for how to best...

Following qualifying as mental health first aiders, the team ran multiple workshops open to all members of our organisation. These workshops included activities on identifying unhealthy behaviours, how to have conversations about mental health and signpost colleagues to professional services. These workshops created a safe space for people to speak openly about their own experiences with mental health. It was also an opportunity to draw attention to the vast number of resources that we have...