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We wanted to open up opportunities for students who had not previously seen careers in Media as a possible option. In order to do this, we partnered with a school local to the Spark Foundry offices in Hammersmith and Fulham to fill apprenticeship roles and provide invaluable experience for those considering their career options.

Covering topics from cultural appropriation to flexible working, the Lotame Inclusion and Diversity Newsletter is a key way for us to share IDE initiatives within the company, raise important issues and engage staff in a fun and accessible way. The newsletter is run by an open group of up to 20 employees, and we encourage staff to share the content with friends and family.

Mentoring has long been an established tool in our industry to help young people develop their careers, but we wanted to reverse the roles in order to broaden the perspectives of the Zenith leadership team. Reverse mentoring sees our executive leadership team paired up with junior members of staff so that both can learn from one another, expand their horizons and examine previously held beliefs.

At Index Exchange (IX), celebrating Black History Month is an opportunity to learn, share and build greater allyship. A number of initiatives have been set up, including an internal affinity group committed to empowering Black employees, an Anti-Racism Book Club with the aim of educating and gaining allies among our staff and a dedicated Slack channel to encourage employees to share and support one another.

LADfamily sets out to improve employee wellbeing and create a healthy work/life balance where LADbible Group employees feel supported. Initiatives include paid time off for fertility treatment, paid leave to help employees cope with pregnancy loss and tax savings on childcare costs. By introducing these policies, we have opened up conversations around difficult moments that often aren’t shared at work.

At Moloco, we wanted to create a safe space for staff to come together and discuss different topics surrounding diversity and inclusion, share their experiences and learn from one another. Quarterly Inclusion Lunches see us bring the whole team together to cover how we can create a more inclusive workspace and apply our IDE learnings in everyday life.

Spanish car manufacturer CUPRA needed to increase brand awareness and foot traffic to its dealerships. CUPRA decided to engage Adsquare as a one-stop partner to run a programmatic DOOH campaign and to measure its drive-to-store campaign in Spain. According to the Financial Times, in 2020 domestic sales of Spanish-made vehicles registered a drop of about 35% compared with 2019. To respond to these challenges and intelligently allocate advertising efforts, CUPRA needed to find an effective...

As a result of the pandemic, high street retailer have never faced a more pressing need to attract people into their stores. Facing changing restrictions and lockdowns across 2020, our retailer, along with others on the high street were suffering from declining footfall. Last year as the UK headed towards a second national lockdown, Talon Media’s client our retailer decided to activate a programmatic OOH media plan to target segmented audiences with the specific aim of driving footfall from the...

SpotX teamed up with Digitas to track audience profiles and incremental user reach across Connected TV (CTV) for Under Armour. Under Armour tasked Digitas and SpotX with promoting new workout products by tapping into the power of CTV advertising. The campaign delivery was executed in the build up to a world heavyweight boxing match streamed around the world.

Starling Bank, a digital challenger bank, based in the UK, wanted to reduce manual processes in its partnership marketing programme which had been hindering growth. Founded in 2014, it is a leading digital bank in the UK, with over 2 million accounts. To promote its app and attract more customers, it launched a small referral program with about 10 content and comparison site partners. This network was tracked and managed via manual processes for approvals, invoicing, and reporting. But these...