SpotX CTV impressions delivered
incremental in-target households reached
of users were digital only viewers
What was the role of digital within the media mix?
SpotX created a bespoke curated marketplace, allowing the brand to access multiple premium CTV publishers through one access point. SpotX applied Audience Project analytics across the campaign to gain useful audience insights. Reporting showed the audience profile skewed towards older men with approximately 2-3 people in the household.
What was the killer headline?
Under Armour and Digitas acknowledge the value and importance of CTV in the current marketing climate.