Reaching landlords via a cost-effective local campaign
Overview
Spelthorne Borough Council had a very niche audience based on landlords within a targeted postcode. It was looking to run a multi-platform campaign, spanning digital and print, that was cost effective and appropriate.
Reach Solutions advised that its InYourArea ad platform was used, designed to connect businesses with communities across Reach’s digital environments. It also suggested the use of Facebook+, Google Display Network and print. The plan aimed to maximise relevant reach and create multiple touchpoints across platforms.
Killer stats
“The campaign results speak for themselves with the reach exceeding our expectations and ultimately delivered a high return on investment with 10 landlords registering to our Rent Assure Scheme. I would certainly use the solution again for Spelthorne Borough Council.”
Jennifer Medcraff , Head of Communications & Customer Experience, Spelthorne Borough Council
Results
The campaign exceeded expectations, with 10 landlords signing up to the Rent Assure Scheme. Consistent creative and coordinated platform use delivered a high return on investment, and Spelthorne praised the campaign for its professionalism, budget alignment and effectiveness.
