How MS3.net engaged mobile-first audiences with high-impact digital formats
Overview
MS3.net, a broadband provider focused on value and comparison-led marketing, partnered with Reach Solutions to raise awareness of its price checker tool in Northern England. Wanting to test new formats, the brand trialled mobile skins alongside its usual desktop placements for greater visibility on small screens.
Using Reach’s Audience+ targeting, MS3.net ensured local relevance, pairing impactful mobile creative with high-intent audience targeting to drive brand awareness and site traffic.
Killer stats
“We have been working with Reach plc for numerous years now, using a variation of their digital products. This year's campaign we took Liz's recommendation of trialling some mobile skins alongside our desktop skins.
The stats are fantastic with more than double the visibility & click through rate. They are doing just the job we wanted of raising our awareness locally.”
Adam Kelly, Head of Marketing, MS3.net
Results
The mobile skin test delivered strong performance, doubling visibility and achieving a 1.99% clickthrough rate, with 21,000 clicks for the mobile skin impressions using Reach’s Audience+ targeting.
Check out other SME related case studies from our Digital Advertising Champions here.
