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With a growing demand in Europe for electric vehicles, Hyundai UK has an ambitious objective to increase market share in the coming years. The brand is heavily investing into innovative technologies for customer acquisition across digital channels and focusing on its first-party data strategy.

Say It Now, the voice assistant ad tech firm, partnered with Tesco, the UK’s largest supermarket chain, and Mediacom, the global media agency, to create their first smart speaker audio advertising campaign that enabled smart speaker listeners to receive reminders on Tesco’s weekly Christmas deals by saying ‘Alexa, Open Tesco.’ During the Christmas period, Tesco wanted to ensure that smart speaker listeners did not miss out on any of their deals and that their brand name stayed at the front of...

As a member of Ad Net Zero, IAB UK is committed to helping the advertising industry hit net zero by 2030. This case study delves into what we’re doing internally to cut our carbon footprint, in the hope that it provides your company with some helpful advice and tips on how to make similar changes.

Blis’ grassroots D&I initiative, Rise, has created a meet up series called ‘Let’s talk about…’ to help the women of Blis to support one another. It has been created as a ‘safe space’ for women to meet monthly and talk about challenges uniquely or predominantly faced by women in the workplace. It's an informal, no-judgement virtual group session that anyone can join and bring their true confessions, fears or questions. Topics we've covered include imposter syndrome, bravery vs perfection...

With a focus on powering its data centres via renewable energy, PubMatic invested in enough wind and solar power annually to account for every unit of electricity used across its global data centre operations. Creating a renewable energy strategy included collaboration with data centre colocation providers and procurement of qualified renewable energy through virtual power purchase agreements (vPPA) and retail supply agreements.

Homeward Legal is a conveyancing services company operating in a fiercely competitive sector, primarily driven by paid search marketing. The business needed another incremental and cost-efficient way to drive new customer acquisitions. It turned to Awin Access to harness its entry level service and test if affiliate marketing could do just that.

By setting up this book club, we have created a space where Xandr employees can share thoughts, experiences and ideas - opening up conversations about gender inequity and raising awareness of the issue with an intersectional lens.

The Anti-Racism Awareness Forum has allowed People of Colour (POC) within the Xandr team to share their experiences of racism and help inform other employees about how they can tackle racism - right down to addressing the microaggressions that occur every day.

Throughout the pandemic, wearable tech became even more prevalent—driven by heightened interest surrounding health and wellness and increased demand for audio tech at home. The market was exploding and competition was fierce, with worldwide spending on wearable devices totaling $69 billion in 2020. Huawei partnered with Wavemaker UK and Captify to spearhead expansion into the emerging wearable tech space and shift consumer perceptions of Huawei as solely a telcobrand. Through a unique search...

This case study looks at the brand effectiveness of the hottest new media channel, mobile in-game advertising. Sharing exclusive insights from a brand uplift study carried out by mobile specialists, On Device Research it analyses a campaign from InGamePlay specialists AdInMo on behalf of UK breast cancer charity Walk the Walk.