Driving gifting sales through seasonal targeting for Yankee Candle
Retail
Sales
Display, Search
Overview
Newell activated a seasonal campaign to promote Yankee Candle ahead of the Christmas gifting period. Using targeted media placements, the campaign focused on shoppers actively searching for gifts and looking to discover new brands.
The strategy combined sponsored search with banners to remain visible at every stage of the path to purchase, supporting both discovery and conversion.
Killer stats
Results
The campaign delivered a ROAS of £7.30 and reached a significant number of new-to-brand customers (48% of total reach). Strong conversion was also seen from competitor buyers and lapsed customers. Activating across multiple touchpoints helped improve visibility and reinforced the brand as a top choice during the key gifting period.
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