Driving gifting sales through seasonal targeting for Yankee Candle

Sector

Retail

Objective

Sales

Format

Display, Search

Overview

Newell Brands, in partnership with Tesco Media activated a seasonal campaign to promote Yankee Candle ahead of the Christmas gifting period. Using targeted media placements, the campaign focused on Tesco shoppers actively searching for gifts and looking to discover new brands.

The strategy combined Sponsored Search with Onsite Display Banners to remain visible across the online journey and supporting both discovery and conversion shopper missions.

Killer stats

142,000
Impressions
59,000
Reach
4.24%
CTR

Results

The campaign delivered a ROAS of £7.30 and reached a significant number of new-to-brand customers (48% of total reach). Strong conversion was also seen from competitor buyers and lapsed customers. Activating across multiple touchpoints helped improve visibility and reinforced the brand as a top choice during the key gifting period.

Check out other SME related case studies from our Digital Advertising Champions here.

yankee candle

Related Case Studies

Car dealership
Town & Country Cars

Town & Country Cars’ multi-channel event to boost sales ranking

Sector
Objective
Town & Country Cars’ multi-channel event to boost sales ranking
garden
Gardenhouse 24

How Gardenhouse 24 drove £57k in sales with £1k investment

Sector
Objective
How Gardenhouse 24 drove £57k in sales with £1k investment
high street
Ashburton Business Forum

How Ashburton Business Forum drove local regeneration through digital promotion

Sector
Objective
How Ashburton Business Forum drove local regeneration through digital promotion

Fast forward to 2030 with Futurescape

An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade

IAB UK Chatbot

Close Chat

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Are you sure you want to clear your chat history?

No
IAB chatbot icon