How Gardenhouse 24 drove £57k in sales with £1k investment

Sector

Real_Living

Objective

Sales

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Overview

Gardenhouse 24, a nationwide retailer of garden buildings, partnered with Reach Solutions to evaluate and optimise its digital strategy. The business wanted greater visibility into paid search and social performance to make more informed decisions about future marketing investment. 

Reach proposed a trial campaign using its InYourArea Geoflex ad format to deliver targeted messaging to relevant local audiences. With full reporting, the campaign offered clear metrics around impressions, clicks and conversions, helping Gardenhouse 24 assess ROI.

Killer stats

11k
number of times people saw the Geoflex ad
1.04%
viewable CTR

“We approved the trial run of the IYA campaign and we are astonished at the results in more traffic and quality leads. We have documented sales from this campaign and I must say we are very happy.  With a £1,000 investment in this campaign, we have a return of £57K in one month of this running.”

 

Results

With a modest £1,000 investment, the campaign delivered £57,000 in attributed sales within the first month alone. Gardenhouse 24 reported significant improvements in lead quality and overall interest in its products and praised the clarity of performance metrics as a decision-making tool. 

 

Check out other SME related case studies from our Digital Advertising Champions here.

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