How PRESS Healthfoods leveraged AI-powered creative to boost conversions
Retail
Sales
Social media
Overview
PRESS Healthfoods ran a conversion-optimised campaign using Meta’s Advantage+ shopping and creative tools, including generative AI. The campaign was designed to improve efficiency, unlock new audiences and boost product sales.
The brand A/B tested its usual photo-based ad approach against Meta’s generative AI features, which included automated enhancements, image generation and copy variation. Ads were served to UK adults aged 18+ across Meta placements using AI-optimised budgets and placements.
Killer stat
“Because the ads created by Meta's generative AI features drove a steep decrease in cost per action, we see the huge potential for improving campaign performance and efficiencies. The continued advancements in Meta’s AI innovations will play a large role in our ability to uncover new audiences, serve them with the right ad at the right time and drive conversions.”
Emar Van Rossum, Paid Social Lead, Highrise Marketing
Adam Stankiewicz, Chief Growth Officer, PRESS Healthfoods
Results
The AI-powered campaign delivered a 33% lower cost per purchase and a 40% increase in product sales compared to PRESS Healthfoods’ previous campaigns. The brand credits Meta’s generative AI features with creating scalable improvements in performance and unlocking growth through smarter, more dynamic creative.
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