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Founded in 1942, Arthritis Research UK is the only UK charity giving hands-on, practical help to combat the pain of arthritis through self-management and lifestyle advice. It offers people with arthritis a holistic self-management approach, looking at both the physical and mental aspects of arthritis. Tug worked with Arthritis Research UK and introduced the team to Google AdWords grants, which are available to non-profit organisations. This led to Arthritis Research UK applying for a Google...

The CHAMÄLEON is a contemporary circus like no other venue in Germany. An exciting new art form that deliberately blurs the boundaries between different genres, such as acrobatics, dance, music and theatre, creating something thrilling and cutting-edge. The objective of this campaign was to cut through the noise - in multiple markets and in multiple languages - to sell cost effective online tickets for this quirky, avant-garde show in the cluttered and hyperactive entertainment market of Berlin.

GoToMeeting is a remote working software that simplifies how people interact with each other globally, to drive meaningful insight, deeper relationships and better outcomes. With GoToMeeting’s digital acquisition revenue flatlining, it needed to kickstart international growth.

Jack Daniel’s Tennessee Honey is the top-rated flavoured whiskey in the UK. After eight years of consecutive growth, Jack Daniel’s sought to evolve Tennessee Honey to appeal to wider audiences. The brand faced two major challenges: Shifting perceptions of Tennessee Honey - from a spirit enjoyed ‘on the rocks’ to a new long drink served with lemonade. Engaging non-whiskey drinkers - who tend to favour lighter spirits and sweeter flavours, without alienating Jack Daniel’s roots - whiskey drinkers...

A native content partnership between Vauxhall and car-buying platform carwow, the brand behind the most watched car channel on YouTube in the world, was built to provide unique, strategic support for the launch of its first electric variant, the Corsa-e to cut through the noise and establish credibility and expertise in a highly competitive market. Vauxhall and Mediacom worked closely with carwow’s commercial lead Sepi Arani and the brands expert editorial team, led by carwow Chief Content...

Cult Beauty was born when two skin care obsessives grew frustrated by the all-too-often condescending messaging (and underwhelming offerings) they came across throughout the beauty industry. In 2018 they decided to move their affiliate programme to Rakuten Advertising. Since then, Cult Beauty has grown exponentially year-on-year. In 2019, Cult Beauty developed three key objectives for their affiliate activity: Focus on maintaining consistent year-on-year growth Find new revenue streams Acquire...

As a household name for more than 100 years, Dorothy Perkins has long been established as a part of Britain’s retail heritage. With many high street brands, including Dorothy Perkins, seeing store closures in 2019, Awin and Dorothy Perkins saw a strong opportunity to show the value of the affiliate channel to push users online, as well as engaging them in-store. In a changing retail climate where there is increasing talk about ‘the death of the high street’, the two businesses partnered with...

Dan and Amanda of Down Your High Street had a goal; to create an online marketplace for independent high-street retailers to showcase and sell their products. In 2014, this idea developed into a consumer platform that made it seamless for busy shop owners to update their products and profile, driven by a team that care about the High Street. In 2020, the business now supports 530 stores selling 57,000 products. As an SME, the business tested PPC , paid social and direct marketing. The next stage...

During the COVID-19 pandemic the FitFlop team wanted to continue driving performance through the affiliate channel, but accounting for tighter cost control and ongoing efficiencies.To do this, the team worked closely with their Rakuten Advertising account managers to employ strategic recommendations that would continue driving the business forward during a complex trading environment.

SMEs using the affiliate channel are achieving considerable success. Including so-sure, a revolutionary social mobile phone insurance provider, that launched its first full-scale affiliate programme with Optimise Media in 2018. The disruptor wanted to grow its sales but, with limited resources and tightly controlled budgets, there was some scepticism about what could really be achieved. Optimise recruited new publishers, targeted relevant demographics, and maintained a fixed cost-per-sale metric...

Oxfam’s Online Shop is a way to shop and help the world’s poorest people. Stocked with sustainable fashion and new products with sound ethical credentials, it’s the perfect place to find a bargain or unique treasure. At any given time, there are more than 100,000 donated and new products online. Every day a team of volunteers lists hundreds of donated items, from wedding dresses to vintage homeware. The proceeds fund Oxfam’s life-changing work around the world. The goal: Oxfam wanted to engage...

toucanBox aims to unleash children’s creativity with monthly subscription boxes that deliver a treasure trove of stimulating activities straight to their door. Every box offers a complete hands-on project that makes learning memorable and fun by introducing exciting concepts from the worlds of science, technology, engineering, arts and maths. The goal: With the Easter holiday period on the horizon, toucanBox wanted to launch a compelling campaign ahead of time that would drive a strong volume of...

Capri-Sun’s range of fruit drinks, easily recognised by their distinctive pouch packaging, have been quenching people’s thirst since 1969. Today the range includes sugar-free and flavoured water versions and is enjoyed by people in more than 100 countries around the world. The Goal: Capri-Sun wanted to reach wide UK audiences in this campaign and build both brand awareness and product awareness as a result.

A specialist in mail-order since 1882, Manchester-based JD Williams is the oldest brand in the N Brown Group of companies, which also includes Jacamo and Simply Be. JD Williams is now an online fashion and home store that specialises in making customers look and feel amazing, whatever their size or shape. It also sells footwear, accessories, gifts, home furnishings and electrical goods. The goal: JD Williams not only wanted to boost sales, but also to experiment with new automated advertising...

OSPREY LONDON is an independent British luxury brand offering a range of handcrafted leather goods and lifestyle products. It all started in 1980, when founder Graeme Ellisdon launched the brand with a belt that he had he cut and stitched by hand. Not long after, he counted rock stars and royalty among his clients. Today, the brand remains aspirational yet also accessible, thanks to its growing online presence. The goal: OSPREY LONDON aimed to connect with potential new customers and encourage...

Cats Protection – formerly the Cats Protection League – is the UK’s largest feline welfare charity. As well as promoting cat welfare and educating pet owners on the importance of neutering, the charity is perhaps best known for rehoming cats and kittens through its regional centres across the country. The Goal: Cats Protection was keen to get a better understanding of how many more people Facebook could reach alongside its ongoing TV advertising activity. It was also interested in finding out...

CoppaFeel! is a breast cancer awareness charity, based in London. It was founded in 2009 by twin sisters Kristin and Maren Hallenga, after Kristin was diagnosed with breast cancer at the age of 23. The charity’s mission is to educate young people about the disease, and to encourage them to check themselves regularly. The Goal: CoppaFeel! wanted to encourage more younger people in the UK (aged 18–29) to check their breasts and chests regularly, with a friendly educational campaign.

Quintain Living offers a new, hassle-free approach to London property rentals with its Wembley Park development of high-end, fully furnished apartments. With seven buildings to choose from, Quintain Living caters for diverse requirements, from pet-friendly accommodation to on-site gym facilities. There is no deposit to pay, and no hidden fees. Utilities and free WiFi are all set up and ready to go. The residents also have access to communal rooftop gardens, work-from-home areas and resident...