What was the role of digital within the media mix?
As part of Wavemaker UK’s integrated plan, Captify built a range of search-powered custom audiences - tapping into search signals to identify and reach in-market audiences and consumers during real-time moments of intent, such as replacing tech.
Captify’s award-winning Creative Studio developed a search-powered video strategy to connect with these audiences and drive awareness of Huawei’s products, whilst delivering a truly engaging experience.
An interactive branded video canvas with an audience-controlled product carousel was built for HUAWEI Watch Fit - driving high impact and engagement at scale. Standard video was utilised for HUAWEI Watch GT2 Pro and HUAWEI FreeBuds Pro - increasing efficiency and brand recall.
What results did you attain? What was the biggest achievement?
The campaign powered strong performance, outperforming all KPIs including 1.4x click-through-rate and more than 75% viewability.
Search Intelligence drove a 2x search uplift for Huawei’s products, with post-campaign analysis revealing that audiences were actively searching for features of all products—demonstrating evolved consumer perceptions and a deeper association between Huawei and the wearable tech space.
“Working with Captify enabled us to craft a sophisticated, dynamic audience matrix for the launch of our new wearable and audio product range. With Captify’s technology, we built a range of search-powered audiences with an affinity, interest, and intent linked to the unique attributes of each of our products. The approach allowed us to drive a more hyper-relevant experience for consumers, which delivered a brand uplift and perception evolution overall.”
- Daniela Badalan, Senior Digital Marketing Manager, Huawei UK
What’s the killer headline?
Connecting Huawei’s wearable and audio tech products with smart audiences through search-powered video.
Check out the full case study from Captify here.