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Created in 2014, Pretty You London has established itself as a unique British brand specialising in slippers and nightwear, each with added details to make customers feel special in their own home. The brand’s head designer, Rebecca, has over 30 years of design experience, adding her own touch to each style to create the unique Pretty You London look. Coupled with the best quality faux furs and the softest materials, the brand offers an ageless collection, with each piece featuring signature...

Ivory Ella approached its agency, BVAccel, with the task of launching and growing a brand-new partner marketing programme. It was excited about partner marketing’s ability to reach untapped markets, and encouraged by the low entry barriers to getting started. The programme goals were to tap into new audiences, leverage existing social influencers more efficiently, and create relationships with other strong partners in time for Q4.

LetsGetChecked offers personal health testing services that can be completed from the comfort and privacy of one’s own home Newly launched in 2019, LetsGetChecked set an ambitious goal to acquire new customers and grow transaction volume by 26% each month, which when compounded would result in an incredible annual growth of 1,170%. LetsGetChecked saw that its biggest growth opportunity lay in recruiting new partners, particularly in the home testing vertical. To achieve its annual growth goal...

Purple Carrot is a plant-based meal-kit delivery service that has been growing rapidly since it came on the meal delivery scene in 2014, but it was beginning to see diminishing returns with its primary marketing channels. Plus, new customer acquisition costs were sky-high. The company decided that the best way to diversify and strengthen its marketing mix was to develop a partnership programme. Given that it would be its first foray into affiliate partnerships, Purple Carrot was intent on...

Le Col is a cycling apparel brand and small business based in London. It was looking to grow and reach new customers, so approached Acceleration Partners who recommended an innovative affiliate approach based on three pillars: recruitment, re-activation, and programme technology. Using these pillars alongside the overall increase in the popularity of cycling, Acceleration Partners were able to significantly increase month-on-month sales using the affiliate channel.

Leasing.com is the UK’s largest and original marketplace that advertises car leasing deals from brokers and main dealers. The comparison website enables customers to search and get quotes for business or personal cars, leasing deals from over a million vehicles. Discussing the original goals of this campaign, Founder of Leasing.com, Dave Timmis, said: “We wanted a mix of media. Outdoor advertising with Clear Channel enabled us to actually be in front of motorists, which was our target audience.”

Tipi has rethought what renting can be from the ground up. From big things, like doing away with deposits and fees (yes, completely) and filling each purpose-built home with top quality appliances and stylish furniture. To more personal things, like being pet-friendly, having car spaces for visiting friends or social spaces to throw parties. As a bold new entrant into the UK home rental market with the largest single buy-to-rent site in the UK, Tipi needed a strategic digital out of home (DOOH)...

Founded in 1942, Arthritis Research UK is the only UK charity giving hands-on, practical help to combat the pain of arthritis through self-management and lifestyle advice. It offers people with arthritis a holistic self-management approach, looking at both the physical and mental aspects of arthritis. Tug worked with Arthritis Research UK and introduced the team to Google AdWords grants, which are available to non-profit organisations. This led to Arthritis Research UK applying for a Google...

The CHAMÄLEON is a contemporary circus like no other venue in Germany. An exciting new art form that deliberately blurs the boundaries between different genres, such as acrobatics, dance, music and theatre, creating something thrilling and cutting-edge. The objective of this campaign was to cut through the noise - in multiple markets and in multiple languages - to sell cost effective online tickets for this quirky, avant-garde show in the cluttered and hyperactive entertainment market of Berlin.

GoToMeeting is a remote working software that simplifies how people interact with each other globally, to drive meaningful insight, deeper relationships and better outcomes. With GoToMeeting’s digital acquisition revenue flatlining, it needed to kickstart international growth.

Jack Daniel’s Tennessee Honey is the top-rated flavoured whiskey in the UK. After eight years of consecutive growth, Jack Daniel’s sought to evolve Tennessee Honey to appeal to wider audiences. The brand faced two major challenges: Shifting perceptions of Tennessee Honey - from a spirit enjoyed ‘on the rocks’ to a new long drink served with lemonade. Engaging non-whiskey drinkers - who tend to favour lighter spirits and sweeter flavours, without alienating Jack Daniel’s roots - whiskey drinkers...

A native content partnership between Vauxhall and car-buying platform carwow, the brand behind the most watched car channel on YouTube in the world, was built to provide unique, strategic support for the launch of its first electric variant, the Corsa-e to cut through the noise and establish credibility and expertise in a highly competitive market. Vauxhall and Mediacom worked closely with carwow’s commercial lead Sepi Arani and the brands expert editorial team, led by carwow Chief Content...

Cult Beauty was born when two skin care obsessives grew frustrated by the all-too-often condescending messaging (and underwhelming offerings) they came across throughout the beauty industry. In 2018 they decided to move their affiliate programme to Rakuten Advertising. Since then, Cult Beauty has grown exponentially year-on-year. In 2019, Cult Beauty developed three key objectives for their affiliate activity: Focus on maintaining consistent year-on-year growth Find new revenue streams Acquire...

As a household name for more than 100 years, Dorothy Perkins has long been established as a part of Britain’s retail heritage. With many high street brands, including Dorothy Perkins, seeing store closures in 2019, Awin and Dorothy Perkins saw a strong opportunity to show the value of the affiliate channel to push users online, as well as engaging them in-store. In a changing retail climate where there is increasing talk about ‘the death of the high street’, the two businesses partnered with...

Dan and Amanda of Down Your High Street had a goal; to create an online marketplace for independent high-street retailers to showcase and sell their products. In 2014, this idea developed into a consumer platform that made it seamless for busy shop owners to update their products and profile, driven by a team that care about the High Street. In 2020, the business now supports 530 stores selling 57,000 products. As an SME, the business tested PPC , paid social and direct marketing. The next stage...

During the COVID-19 pandemic the FitFlop team wanted to continue driving performance through the affiliate channel, but accounting for tighter cost control and ongoing efficiencies.To do this, the team worked closely with their Rakuten Advertising account managers to employ strategic recommendations that would continue driving the business forward during a complex trading environment.

SMEs using the affiliate channel are achieving considerable success. Including so-sure, a revolutionary social mobile phone insurance provider, that launched its first full-scale affiliate programme with Optimise Media in 2018. The disruptor wanted to grow its sales but, with limited resources and tightly controlled budgets, there was some scepticism about what could really be achieved. Optimise recruited new publishers, targeted relevant demographics, and maintained a fixed cost-per-sale metric...

Oxfam’s Online Shop is a way to shop and help the world’s poorest people. Stocked with sustainable fashion and new products with sound ethical credentials, it’s the perfect place to find a bargain or unique treasure. At any given time, there are more than 100,000 donated and new products online. Every day a team of volunteers lists hundreds of donated items, from wedding dresses to vintage homeware. The proceeds fund Oxfam’s life-changing work around the world. The goal: Oxfam wanted to engage...

toucanBox aims to unleash children’s creativity with monthly subscription boxes that deliver a treasure trove of stimulating activities straight to their door. Every box offers a complete hands-on project that makes learning memorable and fun by introducing exciting concepts from the worlds of science, technology, engineering, arts and maths. The goal: With the Easter holiday period on the horizon, toucanBox wanted to launch a compelling campaign ahead of time that would drive a strong volume of...

Capri-Sun’s range of fruit drinks, easily recognised by their distinctive pouch packaging, have been quenching people’s thirst since 1969. Today the range includes sugar-free and flavoured water versions and is enjoyed by people in more than 100 countries around the world. The Goal: Capri-Sun wanted to reach wide UK audiences in this campaign and build both brand awareness and product awareness as a result.