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Dan and Amanda of Down Your High Street had a goal; to create an online marketplace for independent high-street retailers to showcase and sell their products. In 2014, this idea developed into a consumer platform that made it seamless for busy shop owners to update their products and profile, driven by a team that care about the High Street. In 2020, the business now supports 530 stores selling 57,000 products. As an SME, the business tested PPC , paid social and direct marketing. The next stage...

During the COVID-19 pandemic the FitFlop team wanted to continue driving performance through the affiliate channel, but accounting for tighter cost control and ongoing efficiencies.To do this, the team worked closely with their Rakuten Advertising account managers to employ strategic recommendations that would continue driving the business forward during a complex trading environment.

SMEs using the affiliate channel are achieving considerable success. Including so-sure, a revolutionary social mobile phone insurance provider, that launched its first full-scale affiliate programme with Optimise Media in 2018. The disruptor wanted to grow its sales but, with limited resources and tightly controlled budgets, there was some scepticism about what could really be achieved. Optimise recruited new publishers, targeted relevant demographics, and maintained a fixed cost-per-sale metric...

Oxfam’s Online Shop is a way to shop and help the world’s poorest people. Stocked with sustainable fashion and new products with sound ethical credentials, it’s the perfect place to find a bargain or unique treasure. At any given time, there are more than 100,000 donated and new products online. Every day a team of volunteers lists hundreds of donated items, from wedding dresses to vintage homeware. The proceeds fund Oxfam’s life-changing work around the world. The goal: Oxfam wanted to engage...

toucanBox aims to unleash children’s creativity with monthly subscription boxes that deliver a treasure trove of stimulating activities straight to their door. Every box offers a complete hands-on project that makes learning memorable and fun by introducing exciting concepts from the worlds of science, technology, engineering, arts and maths. The goal: With the Easter holiday period on the horizon, toucanBox wanted to launch a compelling campaign ahead of time that would drive a strong volume of...

Capri-Sun’s range of fruit drinks, easily recognised by their distinctive pouch packaging, have been quenching people’s thirst since 1969. Today the range includes sugar-free and flavoured water versions and is enjoyed by people in more than 100 countries around the world. The Goal: Capri-Sun wanted to reach wide UK audiences in this campaign and build both brand awareness and product awareness as a result.

A specialist in mail-order since 1882, Manchester-based JD Williams is the oldest brand in the N Brown Group of companies, which also includes Jacamo and Simply Be. JD Williams is now an online fashion and home store that specialises in making customers look and feel amazing, whatever their size or shape. It also sells footwear, accessories, gifts, home furnishings and electrical goods. The goal: JD Williams not only wanted to boost sales, but also to experiment with new automated advertising...

OSPREY LONDON is an independent British luxury brand offering a range of handcrafted leather goods and lifestyle products. It all started in 1980, when founder Graeme Ellisdon launched the brand with a belt that he had he cut and stitched by hand. Not long after, he counted rock stars and royalty among his clients. Today, the brand remains aspirational yet also accessible, thanks to its growing online presence. The goal: OSPREY LONDON aimed to connect with potential new customers and encourage...

Cats Protection – formerly the Cats Protection League – is the UK’s largest feline welfare charity. As well as promoting cat welfare and educating pet owners on the importance of neutering, the charity is perhaps best known for rehoming cats and kittens through its regional centres across the country. The Goal: Cats Protection was keen to get a better understanding of how many more people Facebook could reach alongside its ongoing TV advertising activity. It was also interested in finding out...

CoppaFeel! is a breast cancer awareness charity, based in London. It was founded in 2009 by twin sisters Kristin and Maren Hallenga, after Kristin was diagnosed with breast cancer at the age of 23. The charity’s mission is to educate young people about the disease, and to encourage them to check themselves regularly. The Goal: CoppaFeel! wanted to encourage more younger people in the UK (aged 18–29) to check their breasts and chests regularly, with a friendly educational campaign.

Quintain Living offers a new, hassle-free approach to London property rentals with its Wembley Park development of high-end, fully furnished apartments. With seven buildings to choose from, Quintain Living caters for diverse requirements, from pet-friendly accommodation to on-site gym facilities. There is no deposit to pay, and no hidden fees. Utilities and free WiFi are all set up and ready to go. The residents also have access to communal rooftop gardens, work-from-home areas and resident...

Like many publishers in today’s climate, the lifestyle publishing company Apartment Therapy, is constantly looking for innovative ways to appeal to today’s buyers and boost ad spend. As the industry stands today, more than 70% of all marketing dollars are swallowed by the Walled Gardens, leaving publishers in a continuous search for additional revenue streams and tools to incentivise ad spend. IX helped Apartment Therapy capture incremental agency spend via a new publisher-controlled...

Immediate Media Co, a publishing house headquartered in London, was looking for a technical solution to help increase revenue without sacrificing the user experience — an ask Index Exchange took to the next level. With the help of its technical support teams and first-of-their-kind product developments, Index was able to integrate a number of solutions that have allowed Immediate to thrive, including Adaptive Timeout (which uses machine learning to help increase the number of bids -- and...