The Observer is the world’s oldest Sunday newspaper, first published in 1791, and now reborn as a modern digital media brand within Tortoise Media.
Today, The Observer reaches a multi-platform audience of influential, affluent and culturally curious readers across web, app, audio and social channels. Our digital platforms attract highly engaged audiences who spend significant time with our journalism, driven by trusted analysis and a clear, intelligent voice on politics, culture, climate, science and sport.
As part of Tortoise Media’s expanding digital ecosystem, The Observer combines premium editorial environments, first-party data, and responsible ad-tech innovation to deliver campaigns that outperform on attention, trust and contextual relevance.
With its heritage of authority and a growing digital footprint, The Observer offers advertisers a unique opportunity to connect with an audience that leads conversations and shapes opinions in the UK and beyond.