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Over the past 35 years, James Villa Holidays have adapted to a rapidly changing travel and hospitality industry by keeping its focus squarely on customers and using technology to its advantage. The company targets a broad audience, including large groups, families, retirees, young couples and LGBT travellers. This makes messaging a challenge when these groups have different ideas about what makes the perfect holiday. In order to reach its broad customer base, the company integrated its Adobe...

Large retailers rely on their brand recognition and scale. Smaller companies have to compete in ever more ingenious ways. Launched online in 2004, Mainline Menswear has the distinct advantage of being a nimble, digital-native start-up with a keen focus on customer service and next-day delivery. Though relatively small, the company is growing rapidly. It sells 10,000 items across close to 100 designer brands. With a growing customer base, Mainline Menswear is poised to expand internationally...

When almost the entire population of the UK owns some type of mobile device, competition among mobile retailers is fierce. Mobiles.co.uk is the country’s first and longest-running online mobile phone shop. The company prides itself on offering some of the best deals on the market, whether customers want a SIM-only deal or a contract with the latest smartphone. As a value brand, Mobiles.co.uk compete primarily on price. This means it is essential for the company to drive efficiencies and reduce...

With a portfolio of hundreds of websites, the majority of JPIMedia’s inventory is relatively broad, meaning that JPIMedia was struggling to create behavioural audiences based on their media properties. They were also using large amounts of third-party data, with low match rates, and struggled to explain to their buyers how the data was created. Furthermore, a large number of the campaigns running on JPIMedia’s websites are location based and for this reason, it was challenging for the media...

Macro context: In today’s digital ecosystem consumers are more privacy conscious than ever before, making it more important for brands to reach, target and connect with audiences in a privacy compliant way that is respectful to the end user. Add to this the recent rise in widely distributed browsers blocking third party cookies by default and the ability for brands to target users through traditional retrospective targeting is being significantly restricted and therefore impacting reach and...

Like many publishers in today’s climate, the lifestyle publishing company Apartment Therapy, is constantly looking for innovative ways to appeal to today’s buyers and boost ad spend. As the industry stands today, more than 70% of all marketing dollars are swallowed by the Walled Gardens, leaving publishers in a continuous search for additional revenue streams and tools to incentivise ad spend. IX helped Apartment Therapy capture incremental agency spend via a new publisher-controlled...

Immediate Media Co, a publishing house headquartered in London, was looking for a technical solution to help increase revenue without sacrificing the user experience — an ask Index Exchange took to the next level. With the help of its technical support teams and first-of-their-kind product developments, Index was able to integrate a number of solutions that have allowed Immediate to thrive, including Adaptive Timeout (which uses machine learning to help increase the number of bids -- and...