What was the role of digital within the media mix?
In a media first, Nano Interactive ran a 100% cookie-free campaign, working towards helping brands overcome transparency related challenges so they can target users in a better, safer way without relying on cookies or other user identifiers.
Through its live keyword targeting platform, Nano were able to intercept in-market audiences in contextually relevant environments reaching new users at scale at the very moment they were expressing intent.
Using AI capabilities, they were able to unearth audience insights providing Mondelēz with a holistic view of its audience. Insights included top performing keywords, publishers, device, temporal data, creative and peripheral interests.
Unique users reached
What results did you attain? What was the biggest achievement?
Reach, engagement and viewability goals were exceeded.
www.cyclist.co.uk generated an impressive CTR of 0.22%.Ads served in real time
Tablets performed the best, while most users searched for relevant keywords on their mobile devices.Over 2,200 clicks to the site
Diet (kale jail) creative was more attractive for the users. Billboard creative drove the best results in terms of CTR
End of the week generated the best performance
In a sentence...
Mondelēz go cookie-less with Nano Interactive to extend campaign reach.