Index Exchange increased advertising spend with Apartment Therapy through Post-Auction Discounts

Sector

Entertainment & Media

Objective

Sales

Format

Display

Overview

Like many publishers in today’s climate, the lifestyle publishing company Apartment Therapy, is constantly looking for innovative ways to appeal to today’s buyers and boost ad spend. As the industry stands today, more than 70% of all marketing dollars are swallowed by the Walled Gardens, leaving publishers in a continuous search for additional revenue streams and tools to incentivise ad spend.

IX helped Apartment Therapy capture incremental agency spend via a new publisher-controlled programmatic deal feature called Post-Auction Discounts, leading to a large increase in Private Marketplace spend from one key advertiser after implementing Post Auction Discounts

What was the role of digital within the media mix?

Post-Auction Discounts are designed to work with all header bidding supply, with transparent reporting verifying the benefit to buyers. By utilising this technology Apartment Therapy Media increased its ad spend significantly. The feature was designed to encourage select advertising partners to spend more through a negotiated discount rate, with the expectation that the advertiser will spend more on that publisher’s inventory.

Key statistics

1011%
Ad spend increase

What results did you attain? What was the biggest achievement?

Post-Auction Discounts provided an incentive for buyers to boost their spend on the publisher’s site. Apartment Therapy saw a 1011% increase in Private Marketplace spend from one key advertiser after implementing Post Auction Discounts. In fact, March 2020 revenue numbers were among the highest Apartment Therapy had ever seen, despite difficult industry circumstances due to COVID-19.

In a sentence…

Advertising spend increased by 1011% for Apartment Therapy by using Post-Auction Discounts

Related Case Studies

Car dealership
Town & Country Cars

Town & Country Cars’ multi-channel event to boost sales ranking

Sector
Objective
Town & Country Cars’ multi-channel event to boost sales ranking
garden
Gardenhouse 24

How Gardenhouse 24 drove £57k in sales with £1k investment

Sector
Objective
How Gardenhouse 24 drove £57k in sales with £1k investment
Kitchen sink
South East Water

How South East Water used hyper-local digital content to drive engagement

Sector
Objective
How South East Water used hyper-local digital content to drive engagement

Fast forward to 2030 with Futurescape

An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade

IAB UK Chatbot

Close Chat

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Are you sure you want to clear your chat history?

No
IAB chatbot icon