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OMD's Better Planet team aims to bring tangible and significant changes to their agency, client work, and partners by embracing hopeful optimism and tackling sustainability challenges. They meet bi-weekly to discuss initiatives and ideas, ensuring a clear focus and allocation of resources. The team's first success was creating the agency's first Pre-Loved Swap Shop, which garnered impressive results. By aligning with the Omnicom Green team leads and securing support from the Board, the team has...

IKEA’s ambition with their Sustainability campaign was to be leaders in life at home, aiming to get consumers, existing and new, to primarily start living more healthily and sustainably at home. They wanted to do this by delivering this message to as many people as possible. To reach this goal, IKEA needed a partner with the data and activation expertise to drive incremental reach on top of their linear TV activity and deliver campaigns that drive conversions in an affordable and sustainable way...

Mustard, a UK-based motor insurance comparison website, was looking to increase brand awareness, favourability, website traffic, and purchase intent. Since the insurance comparison market is over-saturated, this provided a challenge for Mustard to rival competitors and become a well-known brand. Mustard hadn’t previously run a targeted audio campaign, which provided an opportunity to deliver strong results while also proving the effectiveness of dynamically targeted ads.

Say It Now, the voice assistant adtech firm, partnered with Pizza Hut, the pizza chain with 18,000 restaurants in more than 100 countries, and Navigate Digital, the performance marketing agency for challenger brands, to create a new smart speaker advertising campaign that enables customers to claim a discount against tasty treats simply by saying ‘Alexa, Open Pizza Hut Delivery’. Pizza Hut wanted to be front of the consumer’s mind compared to other food options. It wanted to convert consumer...

Wuntu is a free offers and rewards app launched by Three. Each Wednesday, the app refreshes itself with custom special offers and rewards, across categories including entertainment, travel, food and technology. The objectives of the campaign were to raise awareness of Three’s ‘Wuntu’ rewards app, while communicating the breadth and scale of what it can offer, with a particular focus on maximising coverage on Wednesdays. Conversion to app downloads was key. The challenge was to communicate Wuntu...

With a growing demand in Europe for electric vehicles, Hyundai UK has an ambitious objective to increase market share in the coming years. The brand is heavily investing into innovative technologies for customer acquisition across digital channels and focusing on its first-party data strategy.

Say It Now, the voice assistant ad tech firm, partnered with Tesco, the UK’s largest supermarket chain, and Mediacom, the global media agency, to create their first smart speaker audio advertising campaign that enabled smart speaker listeners to receive reminders on Tesco’s weekly Christmas deals by saying ‘Alexa, Open Tesco.’ During the Christmas period, Tesco wanted to ensure that smart speaker listeners did not miss out on any of their deals and that their brand name stayed at the front of...

As a member of Ad Net Zero, IAB UK is committed to helping the advertising industry hit net zero by 2030. This case study delves into what we’re doing internally to cut our carbon footprint, in the hope that it provides your company with some helpful advice and tips on how to make similar changes.

Blis’ grassroots D&I initiative, Rise, has created a meet up series called ‘Let’s talk about…’ to help the women of Blis to support one another. It has been created as a ‘safe space’ for women to meet monthly and talk about challenges uniquely or predominantly faced by women in the workplace. It's an informal, no-judgement virtual group session that anyone can join and bring their true confessions, fears or questions. Topics we've covered include imposter syndrome, bravery vs perfection...