Playrcart drives high quality lead generation for Hyundai with transactional skins in industry first
Content & Native
With a growing demand in Europe for electric vehicles, Hyundai UK has an ambitious objective to increase market share in the coming years. The brand is heavily investing into innovative technologies for customer acquisition across digital channels and focusing on its first-party data strategy.
What was the role of digital within the media mix?
Hyundai UK’s digital marketing team collaborated with Playrcart's advertising technology platform, and GumGum, contextual digital advertising company, to deliver fully transactional desktop skins. This allowed users to book a test drive for two electric models from directly within the advert unit in three simple steps. No redirects.
What results did you attain? What was the biggest achievement?
Playrcart’s integration with Driftrock, lead validation software, allowed Hyundai to obtain high quality lead directly into their CRM. Playrcart’s dashboard showed a clear view of the media performance and user drop-off to enable real-time campaign optimisation. Hyundai is leading innovation within the automotive industry and leveraging data through technological partnerships.