Driving brand share and loyalty via a multichannel campaign for Harringtons & Butcher's pet food
Retail
Sales
Display, Retail media
Overview
To grow brand share and engage shoppers during a high-profile pet event at Tesco taking place both in-store and online. Inspired Pet Nutrition launched a multi-channel campaign for its Harringtons and Butcher’s brands, activating across digital and physical touchpoints. The strategy was designed to drive immediate sales while building long-term customer loyalty through targeted placements.
Onsite display advertising was used to reach and inspire pet owners during their online research phase, helping to reduce media wastage and achieve greater impact. In-store point-of-sale (POS) placements complemented the campaign by reinforcing key messages at the point of decision.
Killer stats
Results
The campaign drove 1,569 new shoppers across the two brands, with 85% being new to either Harringtons or Butchers. What's more, 7% of shoppers who purchased went on to buy again three or more times, demonstrating increased loyalty. The campaign successfully combined digital and physical media to drive measurable outcomes, including repeat purchase and greater customer lifetime value.
Check out other SME related case studies from our Digital Advertising Champions here.
