What was the role of digital within the media mix?
With the help of Impact’s Partnership Cloud, Starling was able to create a single landing page and use it across all partnerships, eliminating the time-consuming task of setting up individual landing pages.
The technology also enabled it to automate tracking and attribution, which enabled the team to optimise performance and to seek out new, valuable partnerships.
Payments became automated and streamlined, with efficiency leading to a number of knock-on benefits. For instance, the bank could devote more time to personal interactions with partners which, in turn, helped to generate more creative ideas and ensure adherence to compliance and brand standards.
Monthly account opens
What results did you attain? What was the biggest achievement?
The outcome was a mature programme with the freedom to scale. Streamlined contracting and payment has led to time savings as well as improved communication, creativity, and compliance.
Since launching Impact Partnership Cloud, Starling Bank has had the time and resources to accelerate every aspect of its partnership programme, with room for future growth.
The team increased the number of partners onboarded per month at an average of 41% month-on-month; it increased monthly account opens coming through affiliate partners by an average of 31%; reduced time to onboard new partners six-fold; increased monthly clicks from partners at an average of 58% MoM; and increased monthly app installs coming through affiliate partners an average of 50% MoM.
Emily Aye, Paid Acquisitions Specialist at Starling Bank, said: “We have automated our onboarding processes, contracts and reporting capabilities, allowing us more time to test, learn, refine and scale across new and existing partnerships.”
What was the killer headline?
Starling Bank optimises its partnership programme, with automation leading to an average increase of over 50% in monthly app installs