#BackdontBlock campaign to support journalism launches
Led by the UK’s news brands, the campaign aims to change advertisers’ use of keyword blocking during the COVID-19 outbreak, as the industry predicts it...
Learn morePosted on: Tuesday 01 March 2016
The IAB wanted to find out how prevalent the use of ad blocking software is in the UK, why people want to block ads and what would make them less likely to do so.
The IAB wanted to find out how prevalent the use of ad blocking software is in the UK, why people want to block ads and what would make them less likely to do so
In order to answer these questions, the IAB commissioned YouGov, who conducted a survey of 2,049 GB online adults in February 2016
This is a follow up from the ad blocking research in March, June and October 2015
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Topics
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