Ad blocking software - consumer usage and attitudes - February 2016

The IAB wanted to find out how prevalent the use of ad blocking software is in the UK, why people want to block ads and what would make them less likely to do so.

The IAB wanted to find out how prevalent the use of ad blocking software is in the UK, why people want to block ads and what would make them less likely to do so

In order to answer these questions, the IAB commissioned YouGov, who conducted a survey of 2,049 GB online adults in February 2016

This is a follow up from the ad blocking research in March, June and October 2015

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