Ad blocking software - consumer usage and attitudes - February 2016

Posted on: Tuesday 01 March 2016

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The IAB wanted to find out how prevalent the use of ad blocking software is in the UK, why people want to block ads and what would make them less likely to do so.

The IAB wanted to find out how prevalent the use of ad blocking software is in the UK, why people want to block ads and what would make them less likely to do so

In order to answer these questions, the IAB commissioned YouGov, who conducted a survey of 2,049 GB online adults in February 2016

This is a follow up from the ad blocking research in March, June and October 2015

You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

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