Ad blocking software - consumer usage and attitudes

Posted on: Tuesday 30 June 2015

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The IAB wanted to find out how prevalent the use of ad blocking software is in the UK, and why people want to block ads.

In addition, the IAB wanted to find out whether people were aware that ads fund ‘free’ content, and whether this changes their attitudes towards ad blockers.

In order to answer these questions, the IAB commission YouGov, who conducted a survey of 2,057 GB online adults in June 2015.

You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

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