Ad blocking software - consumer usage and attitudes

Posted on: Tuesday 30 June 2015

Share this

The IAB wanted to find out how prevalent the use of ad blocking software is in the UK, and why people want to block ads.

In addition, the IAB wanted to find out whether people were aware that ads fund ‘free’ content, and whether this changes their attitudes towards ad blockers.

In order to answer these questions, the IAB commission YouGov, who conducted a survey of 2,057 GB online adults in June 2015.

You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

Related content


#BackdontBlock campaign to support journalism launches

Led by the UK’s news brands, the campaign aims to change advertisers’ use of keyword blocking during the COVID-19 outbreak, as the industry predicts it...

Learn more

IAB UK: Ad blocking rates remain steady at 23.7%

The latest annual ad blocking survey from IAB UK, conducted by YouGov, shows that the proportion of the population currently using an ad blocker has...

Learn more

Ad Blocking 2020

IAB UK have been tracking the number of people who claim to currently use ad blocking software over the last six years. This report looks into how this...

Learn more

Ad Blocking 2019

IAB UK have been tracking the number of people who claim to have downloaded and used an ad blocker over the last four years. We look into what this means...

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.