Ad blocking software - consumer usage and attitudes
The IAB wanted to find out how prevalent the use of ad blocking software is in the UK, and why people want to block ads.
In addition, the IAB wanted to find out whether people were aware that ads fund ‘free’ content, and whether this changes their attitudes towards ad blockers.
In order to answer these questions, the IAB commission YouGov, who conducted a survey of 2,057 GB online adults in June 2015.
LOG IN TO DOWNLOAD
You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.
Related content
RealView - a focus on ABC1s
Learn more
Top 250 Mobile Audit 2015
Learn more
2014 Full Year Digital Adspend Results
Learn more
15% of Britons online are blocking ads
Learn more
State of AI in Advertising: Charting the Shift from Automation to Autonomy
Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report