These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of full year 2014. Digital continued to show double-digit growth in the first half of 2014 with a new record high of £7.194 billion.
This tracking study, dating back to 1997, represents the official industry figures and acts as the barometer for the health of the market.
- UK digital advertising expenditure grows 14.0% to £7.194 billion in 2014
- Search, Classifieds and Display advertising all showed healthy like for like growth in 2014
*Correct at time of publishing