2014 Full Year Digital Adspend Results
These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of full year 2014. Digital continued to show double-digit growth in the first half of 2014 with a new record high of £7.194 billion.
This tracking study, dating back to 1997, represents the official industry figures and acts as the barometer for the health of the market.
- UK digital advertising expenditure grows 14.0% to £7.194 billion in 2014
- Search, Classifieds and Display advertising all showed healthy like for like growth in 2014
*Correct at time of publishing