Top 250 Mobile Audit 2015
The Top 250 Mobile Audit is the seventh mobile audit conducted by the IAB.
See the press release here
The aims of the top 250 mobile audit were to:
- Take an in-depth look at the uptake of mobile across the top spending advertisers in the UK
- Highlight areas where the uptake of mobile is good
- Inspire the brands that are still getting to grips with mobile
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