IAB Ad Blocking FAQs 2016

These Ad Blocking FAQs provide the answers to some of the IAB UK's most asked questions about ad blocking.

The IAB believes in an ad-funded internet. Our goal is to minimise Ad blocking by making all forms of digital advertising more effective, acceptable and relevant to people's interests. We want to help brands reach their audience and to provide revenue to publishers so they can continue to make their content, services and applications widely available at the appropriate cost. We believe ad blocking undermines this approach.

All information is correct as of September 2016. 

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