#BackdontBlock campaign to support journalism launches
Led by the UK’s news brands, the campaign aims to change advertisers’ use of keyword blocking during the COVID-19 outbreak, as the industry predicts it...
Learn morePosted on: Sunday 18 September 2016
These Ad Blocking FAQs provide the answers to some of the IAB UK's most asked questions about ad blocking.
The IAB believes in an ad-funded internet. Our goal is to minimise Ad blocking by making all forms of digital advertising more effective, acceptable and relevant to people's interests. We want to help brands reach their audience and to provide revenue to publishers so they can continue to make their content, services and applications widely available at the appropriate cost. We believe ad blocking undermines this approach.
All information is correct as of September 2016.
You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.
Topics
Led by the UK’s news brands, the campaign aims to change advertisers’ use of keyword blocking during the COVID-19 outbreak, as the industry predicts it...
Learn moreThe latest annual ad blocking survey from IAB UK, conducted by YouGov, shows that the proportion of the population currently using an ad blocker has...
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Learn moreIAB UK have been tracking the number of people who claim to have downloaded and use an ad blocker over the last three years. This is to inform future...
Learn moreDiscover why digital advertising is effective for reaching your customers and building brands.