Adform: Six new consumer-friendly formats in response to the rise in ad blocking


Adform have introduced a suite of six consumer-friendly ad formats in response to the recent rise in ad blocking.

These formats are built on a single principle: Do right by the advertiser and publisher by showing their consumers the utmost respect.

See the six formats in the PDF below, as well as the Best Practices for Consumer-Friendly Formats.

Topics

Related content

Ad blocking software - consumer usage and attitudes

Ad blocking software - consumer usage and attitudes

Learn more

IAB Ad Blocking FAQs 2016

Learn more
Lean

IAB UK launches principles to address Ad Blocking

Learn more
Ad Blocking

New IAB UK research reveals latest ad blocking levels

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.