Adform: Six new consumer-friendly formats in response to the rise in ad blocking


Adform have introduced a suite of six consumer-friendly ad formats in response to the recent rise in ad blocking.

These formats are built on a single principle: Do right by the advertiser and publisher by showing their consumers the utmost respect.

See the six formats in the PDF below, as well as the Best Practices for Consumer-Friendly Formats.

Topics

Related content

Ad blocking software - consumer usage and attitudes

Ad blocking software - consumer usage and attitudes

Learn more

IAB Ad Blocking FAQs 2016

Learn more
Lean

IAB UK launches principles to address Ad Blocking

Learn more
Ad Blocking

New IAB UK research reveals latest ad blocking levels

Learn more

Fast forward to 2030 with Futurescape

An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade

IAB UK Chatbot

Close Chat

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Are you sure you want to clear your chat history?

No
IAB chatbot icon