Adform: Six new consumer-friendly formats in response to the rise in ad blocking
Posted on: Monday 09 November 2015
Adform have introduced a suite of six consumer-friendly ad formats in response to the recent rise in ad blocking.
These formats are built on a single principle: Do right by the advertiser and publisher by showing their consumers the utmost respect.
See the six formats in the PDF below, as well as the Best Practices for Consumer-Friendly Formats.
#BackdontBlock campaign to support journalism launches
Led by the UK’s news brands, the campaign aims to change advertisers’ use of keyword blocking during the COVID-19 outbreak, as the industry predicts it...Learn more
IAB UK: Ad blocking rates remain steady at 23.7%
The latest annual ad blocking survey from IAB UK, conducted by YouGov, shows that the proportion of the population currently using an ad blocker has...Learn more
Ad Blocking 2019
IAB UK have been tracking the number of people who claim to have downloaded and used an ad blocker over the last four years. We look into what this means...Learn more
Ad Blocking - Consumer Usage & Attitudes, Feb 2018
IAB UK have been tracking the number of people who claim to have downloaded and use an ad blocker over the last three years. This is to inform future...Learn more