Lance Charlton, Head of Programmatic in EMEA, Ooyala writes about programmatic on the back of their video index extra report. Ooyala recently released its latest Video Index Extra report, providing a deep-dive look at trends within the programmatic advertising market. For the report, Ooyala selected influential European broadcasters using its technology for both direct and programmaticsales,and evaluated how much of their inventory was sold programmatically, as opposed to directly, in 2016. The...