Future Trends Volume 19: The Future of Artificial Intelligence (AI)


For the first Future Trends Paper of 2017, the IAB Future Trends Working Group decided to look into the fascinating world of Artificial Intelligence (AI)

Sakshi Dewan, Senior Digital Strategist, PHD talks about AI and chatbots. Sakshi argues that the possibilities for business and marketing created by AI innovation are immense. She discusses how the big industry players are investing in chatbots and how chatbots are becoming part of our daily lives. 

Adam Taylor- Foster, Head of Sales at Anyclip, questions what AI will mean for advertising, advertisers and audience. Adam argues that understanding the purchase process is essential to AI improving advertising. 

Tim Elkington, Chief Strategy Officer, IAB UK writes about fake news and how AI can validate whether or not content is legitimate or fake. Furthermore, Tim talks about the extraordinary ways that AI can actually create and write news. 

Related content

a person smiling

AI in ads: what's working?

Learn more
people chatting

Government sets out long-term vision for the creative industries

Learn more
Crowd at Engage 2022

What we know from Starmer’s first King’s Speech

Learn more
members talking

The Party Manifestos: What do we know?

Learn more

Fast forward to 2030 with Futurescape

An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade

IAB UK Chatbot

Close Chat

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Are you sure you want to clear your chat history?

No
IAB chatbot icon