Future Trends Volume 19: The Future of Artificial Intelligence (AI)
Posted on: Thursday 23 March 2017
Share this
For the first Future Trends Paper of 2017, the IAB Future Trends Working Group decided to look into the fascinating world of Artificial Intelligence (AI)
Sakshi Dewan, Senior Digital Strategist, PHD talks about AI and chatbots. Sakshi argues that the possibilities for business and marketing created by AI innovation are immense. She discusses how the big industry players are investing in chatbots and how chatbots are becoming part of our daily lives.
Adam Taylor- Foster, Head of Sales at Anyclip, questions what AI will mean for advertising, advertisers and audience. Adam argues that understanding the purchase process is essential to AI improving advertising.
Tim Elkington, Chief Strategy Officer, IAB UK writes about fake news and how AI can validate whether or not content is legitimate or fake. Furthermore, Tim talks about the extraordinary ways that AI can actually create and write news.
Share this
Topics
Related content
Member Research: Beyond the Buzzwords
Datasine talk to industry thought leaders about embracing disruption
Learn more
How AI is revolutionising Ad-Verification: 5 Key Trends.
AI is improving brand safety, and it going to get personal.
Learn more
Three ways digital advertising must evolve as we adopt AI
It’s true that AI is proving itself to be a crucial tool, but there are a few things that need to change if advertisers are going to set themselves up...
Learn more
StorySign app developed to help deaf children learn to read
StorySign sees an avatar sign printed words when a smartphone is held up to a book, to help deaf children learn to read.
Learn more