Engage 2024

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Soho Place, 4 Soho Place, London, W1D 3BG

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£250.00

Free for IAB Agencies & IAB Advertisers

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Event Overview

For 17 years, IAB Engage has been synonymous with inspiration, education, and networking – and this year we’re adding joy to the mix. We’re bringing our flagship event to the brand-new Soho Place Theatre Tuesday 4 June, so prepare for a half-day celebration of all things digital, as we take our cue from our Chief Digital Cheerleader, Joy.

From the Joy of Connection to the Joy of Collaboration, the Joy of Weird to the Joy of Impact – we’ll be hearing from some of the industry's biggest names about why they’re unapologetically optimistic about the future of digital, and why we should be too. Expect networking moments with industry leaders, bags of inspiration for your campaigns and speaker slots jam-packed with innovation and creativity from the likes of Bauer Media Advertising, EssenceMediacom, Good-Loop and more. Explore the agenda below and get ready to rediscover the joy of digital at the biggest event in the digital advertising calendar. Book now!

Line-up so far...

The Joy of Productivity

Forget toxic productivity, this is joyful productivity. In a world where every second business book offers increasingly impractical ways to increase our productivity – highlights include things like getting up at 3am or simply turning your phone off – does productivity have to be so brutal, or is there another way? In this session, vlogger and researcher Christine Armstrong explores how to increase productivity, without losing your mind in the process.

Christine Armstrong, researcher, author and vlogger

The Joy of Creativity

Imagine a world where every campaign sparks joy not just in the minds of those who create it, but also in the hearts of those who experience it. This session will explore the very essence of brand perceptions and emotional responses to different creative types, for they hold the key to unlocking joy and outcomes like never before. Join us on a journey to explore what creative elements wield the greatest influence over attention and brand outcomes.

Dara Nasr, VP Global Sales, WeTransfer Advertising

The Joy of Reclaiming Purpose

It’s an election year, which means brands will increasingly feel pressure to pull away from putting their purpose front and center, out of fear of being cancelled. From holding off on campaigns supporting causes, to doubling down on block lists that pull funds away from journalism, the fear of getting it “wrong” is seemingly everywhere—with inaction set to become the norm. But positive action is a greater opportunity than ever, with interactivity of digital channels helping brands connect and engage with audiences in meaningful and authentic ways. Amy Williams, CEO of Good-Loop shares the case for making this year the year of good through digital, detailing action-forward best practices brands of all kinds can employ to better connect with consumers during a year which will be exciting, but also polarizing.

Amy Williams , Founder & CEO, Good-Loop

The Joy of Sound

This session will be an experiential sonic tour through the why and how of an AI Audio strategy for advertisers. We'll cover content creation, speech delivery, production refinement and delivery, all the way to where it can have the greatest impact. The session will showcase how advertisers can utilise any AI Audio tools to level up their sonic brand identity and audio production, from Text-to-Speech, to Speech-to-Speech, Voice Cloning and automated workflows.

Sam Crowther, Creative Director , AudioStack

The Joy of Connection

In this current decade of restless change, conflict and disruption, people are needing moments of joy and connection more than ever before. The media industry, with its platform, reach and influence, should be at the forefront to provide this – but does it? In this session we will explore the importance of connection, why it’s under threat, and how innovation and AI is changing things. With the help of a very special guest, the session will explore ideas, insight and wisdom on how to maximise the joy of connection in a digital media landscape, to supercharge a bright future.

Lucie Cave, Chief Content Officer, Simon Kilby, Managing Director, Bauer Media Advertising in conversation with Diversity & KISS FM Jordan Banjo & Perri Kiely

The Joy of Impact

In this session, Chloe Davies will share insights on ‘The Joy of Impact,’ drawing from her agency and volunteering background, as well as the global initiatives of It Takes A Village Collective. She will discuss the ‘We Can’t All Be Lying’ global insight study and unveil the 2028 mission aiming for 1 in 5 individuals in Adland to be Black women. Join Chloe as she navigates through her rich experiences and demonstrative impact, offering a glimpse into the transformative power of collective action and the pursuit of meaningful change in industries worldwide.

Chloe Davies, Founder & CEO, It Takes A Village Collective

The Joy of The Weird

In this talk, we'll dive into the fascinating realm of Internet communities to explore why brands should embrace the joy of the weird that the digital world fosters. From extreme dishwasher loading to “Bread Tube”, to Witch Tok and everything in between. From communities built around obscure hobbies to forums celebrating the most specific of interests, the internet serves as a pivotal point of connection where every individual can find their tribe, free from the constraints of geography or societal norms. We'll discuss how, in a world that can often seem regimented and intolerant to divergence, the internet has become a sanctuary for the unique, the bizarre, the joyful and the 'weird'. We’ll also examine the positive impact communities have on individual identity and confidence, by giving people the freedom to be their most authentic selves. And we will discuss how brands can play a valuable role in communities, how they can find community entry points. And crucially, how do brands maintain their sense of self as they enter into the joyfully weird world of communities?

Geoff de Burca, Chief Strategy Officer & Lindsey Jordan, Head of Creative Strategy, EssenceMediacom

The Joy of Collaboration

More efficient, effective, and sustainable advertising is within our reach, but there’s work to be done in order to get there. The industry needs to reorient around the right performance metrics, leverage accurate carbon emissions measurement, and ensure the standards we set and follow are high enough to turn our vision into reality.

Scope3’s Anne Coghlan will challenge the audience to embrace the power of collective action while painting a picture of how those efforts will help advertising work better for marketers, media owners and consumers. Through ongoing collaboration, the future of media and advertising is brighter than ever.

Anne Coghlan, Co-Founder and COO, Scope3

The Joy of Trust

Extensive research by UK advertising thinktank, Credos, shows that creative quality is the number one driver of trust. In other words, the more enjoyable your ad, the greater the joy you can create. In this session Stephen will share more about the Advertising Association’s new Value of Trust report, and why creating joy in the advertising experience is central to achieving the best results for your business and for the future success of the advertising industry.

Stephen Woodford, CEO, The Advertising Association

Event Host & DJ

Jordan Lee presents KISS FM’s Early Breakfast show, KISS Sundays, Hits Radio Pride Breakfast and Heat Radio Drive, and previously hosted Heat's digital Love Island coverage ‘Under the Duvet’.

Jordan has hosted events for BAFTA, the National Ballet, Manchester Pride, Creamfields and the Brit Awards, and alongside being a total bundle of energy, and tech geek, Jordan is a trained contemporary and ballet dancer and teacher. Jordan is currently working with Sky across Bauer's social media profiles, letting fans know what the Unmissable telly and streamer shows of that week are.

Jordan Lee, Radio Presenter, KISS FM & Hits Radio UK

Meet our speakers...

Christine Armstrong

Christine Armstrong

Researcher, author and vlogger
Christine Armstrong

Christine Armstrong

Researcher, author and vlogger

Researcher, author and vlogger, Christine Armstrong writes regularly for the Times and Telegraph. She is also the author of ‘The Mother of All Jobs: how to have children and a career and stay sane(ish).

Sam Crowther

Sam Crowther

Creative Director, AudioStack
Sam Crowther

Sam Crowther

Creative Director, AudioStack

Sam is a pioneer in the understanding and application of sound in media, marketing and advertising. An experienced Creative Director in broadcast radio with both Global Radio, the UK’s largest commercial group, and Bauer Media, Europe’s largest. Then leading the creative development of the world’s first dynamic, personalised, digital audio campaigns with ad-tech start-up A Million Ads. AMA has revolutionised audio advertising with dynamic poems, songs, DCO, listener name, dynamic music, accents and binaural mixes across dozens of international markets with direct music streaming, radio, podcast and programmatic integrations. He is now applying this creative audio experience to the world's leading AI audio enterprise solution at AudioStack.

Amy Williams

Amy Williams

Founder & CEO, Good-Loop
Amy Williams

Amy Williams

Founder & CEO, Good-Loop

Amy Williams is the founder and CEO of Good-Loop, the purpose-led advertising platform that makes it easy and profitable for big brands to do good, at scale. Working with the world’s biggest advertisers, including Nike, Unilever, Coca-Cola, PepsiCo and L’Oreal, Good-Loop’s ad formats drive engagement and build brand love while donating millions to charities around the globe. Good-Loop’s carbon-neutral advertising has raised over $10m for charities around the world and planted over a million trees – all whilst supporting high-quality journalism and diverse publications. Amy founded Good-Loop in 2016 after quitting her job at ad giant Ogilvy to volunteer at a soup kitchen in Argentina, impassioned by creating a company that could transform advertising into a force for good around the world. Amy was listed as one of Forbes’ 30 under 30, is among Ad Age’s Women to Watch Europe an EY Entrepreneur of the Year and a face of the United Nations #SheInnovates global campaign. She’s also an Adweek contributor, a Cannes SDG Lions judge and a passionate Bloom mentor

Lucie Cave

Lucie Cave

Chief Content Officer, Bauer Media
Lucie Cave

Lucie Cave

Chief Content Officer, Bauer Media

As Chief Content Officer – Podcasts and Commercial Content at Bauer Media in the UK, Lucie is responsible for the development of Bauer’s podcast offering, helping to develop talent into transmedia brands and find new ways of reaching fans and building audiences. Lucie is also a successful editor, presenter and podcast host, and previously held the role as Chief Content Officer at Bauer, leading creative campaigns between Bauer’s famous audio and publishing brands and commercial partners. She spearheads Bauer Media’s mental health campaign ‘Where’s Your Head At?’, in partnership with Mental Health First Aid England. On top of her role at Bauer, Lucie is a Sunday Times best-selling celebrity ghost-writer and hosts her own weekly entertainment and lifestyle segment on ITV’s Lorraine.

Dara Nasr

Dara Nasr

VP Global Sales, WeTransfer Advertising
Dara Nasr

Dara Nasr

VP Global Sales, WeTransfer Advertising
Chloe Davies

Chloe Davies

Founder & CEO, It Takes A Village Collective
Chloe Davies

Chloe Davies

Founder & CEO, It Takes A Village Collective

 

Chloe Davies, an acclaimed founder and social impact advocate, has dedicated over 20 years to fostering inclusion and equality. Recognized on Campaign Magazine UK's A-list and as a 2023 Trailblazer of the Year, she champions authentic storytelling and workplace advocacy. In 2023, she launched 'It Takes A Village Collective' to empower Black women in advertising, aiming for greater representation by 2028. Chloe is affiliated with Forbes BLK, WACL, MEFA & BLOOM UK, and holds key roles in various organizations supporting mental health, and diversity in the industry. In 2024, she will lead as Chair of Judges for Campaign UK’s '40 over 40' Awards and serve on prestigious juries for D&AD24 Impact, Festival of Media Cause Campaign, Pros, Creative Circle, and Prolific North Creative Awards. By celebrating & championing them, for their talents to be seen, heard & amplified and together shape the collective industries into a space where Black women can have agency and thrive.

 

Jordan Lee

Jordan Lee

Radio Presenter, KISS FM & Hits Radio UK
Jordan Lee

Jordan Lee

Radio Presenter, KISS FM & Hits Radio UK

Jordan Lee presents KISS FM’s Early Breakfast show, KISS Sundays, Hits Radio Pride Breakfast and Heat Radio Drive, and previously hosted Heat's digital Love Island coverage ‘Under the Duvet’.

Jordan has hosted events for BAFTA, the National Ballet, Manchester Pride, Creamfields and the Brit Awards, and alongside being a total bundle of energy, and tech geek, Jordan is a trained contemporary and ballet dancer and teacher. Jordan is currently working with Sky across Bauer's social media profiles, letting fans know what the Unmissable telly and streamer shows of that week are.

Geoff de Burca

Geoff de Burca

Extreme Dishwasher Loader, Cat fanatic (and Chief Strategy Officer), EssenceMediacom
Geoff de Burca

Geoff de Burca

Extreme Dishwasher Loader, Cat fanatic (and Chief Strategy Officer), EssenceMediacom

Geoff is Joint CSO of EssenceMediacom UK and been responsible for championing all the breakthrough work our teams do for our clients. He has over 25 years’ experience leading strategy on clients including Tesco, Sky and Coca-Cola. In that time we have won Cannes Lions Grand Prix, IPA Effectiveness Grand Prix and multiple WARC Global effectiveness awards.

 Lindsey Jordan

Lindsey Jordan

Breakdancer, Warhammer fan and Head of Creative Strategy, EssenceMediacom
 Lindsey Jordan

Lindsey Jordan

Breakdancer, Warhammer fan and Head of Creative Strategy, EssenceMediacom
Anne Coghlan

Anne Coghlan

Co-Founder and COO, Scope3
Anne Coghlan

Anne Coghlan

Co-Founder and COO, Scope3

Anne Coghlan is Co-founder and COO at Scope3, the source of truth for supply chain emissions data. Before co-founding Scope3, Anne was head of product at Waybridge, a company created to make the supply chain for raw materials more efficient, resilient, and sustainable. A product leader in the advertising technology market, Anne has previously held senior product roles at AppNexus (re-branded as Xandr and recently acquired by Microsoft), where she was responsible for the strategy and commercialisation of the industry’s first programmable DSP. She was awarded The Drum’s 50 under 30 Women in Digital in 2018 and part of AdAge’s 40 under 40 honourees in 2023. Prior to AppNexus, Anne led a system integration test team through major transformation projects for a global media communications company.

Anne has served as co-chair of the EMEA AppNexus Women’s Network helping the leadership team drive the conversation on gender equality in the workplace, through events, support and networking. She attended the University of Warwick where she earned a BSc in Mathematics, and UCL, where she gained a Masters in Philosophy. She lives in London with her husband, son and loves climbing when she finds the time.

Stephen Woodford, Chief Executive, Advertising Association

Stephen Woodford

Chief Executive, Advertising Association
Stephen Woodford, Chief Executive, Advertising Association

Stephen Woodford

Chief Executive, Advertising Association
Simon Kilby

Simon Kilby

Managing Director, Bauer Media Advertising
Simon Kilby

Simon Kilby

Managing Director, Bauer Media Advertising

Simon Kilby has worked at Bauer Media for ten years, initially joining as head of marketplace and then moving to group commercial director, and later chief revenue officer, before his current role as managing director of Bauer Media Advertising. In his current role, he leads a team of over 200 people, responsible for overseeing the commercial business across audio and publishing. Prior to this he worked as commercial director at Absolute Radio and was head of trading and then sales director at Guardian News and Media.

Jordan & Perri

Jordan Banjo & Perri Kiely

Diversity, KISS Breakfast
Jordan & Perri

Jordan Banjo & Perri Kiely

Diversity, KISS Breakfast

Diversity’s Jordan and Perri shot to fame after winning Britain’s Got Talent back in 2009. Since then they have had successful presenting careers, working together on shows such as ‘Got To Dance’ and ‘Jordan and Perri’s Ultimate Block Party’. They have also embarked on many solo projects, with Jordan starring in the 2016 series of ‘I’m A Celebrity’ and the first ever UK series of ‘The Masked Dancer’ and Perri coming second place on 2019’s ‘Dancing on Ice’ and having stints on shows like ‘Celebs Go Dating’ and ‘The Great Stand Up To Cancer Bake Off’. Most recently they won a BAFTA, winning in the ‘Must-See Moment’ category for Diversity’s controversial performance on BGT, inspired by the events of 2020. Catch the boys on KISS Breakfast every weekday from 7am.

James Chandler

James Chandler

Chief Marketing Officer, IAB UK
James Chandler

James Chandler

Chief Marketing Officer, IAB UK

James joined IAB UK in 2017 as our first ever Chief Marketing Officer, leading the strategy to engage with brands and agencies and celebrate what digital advertising can do. Over the past seven years he has challenged ‘Clickheads’ to reconsider their digital measurement strategies, put the perils of fake news centre stage at Engage and - most recently - encouraged advertisers to rediscover the joy of digital.

Our Engage 2024 sponsors

Mantis
Mantis
Samba TV
Samba TV

Reasons to attend Engage

Breakdown misconceptions about digital

More than any other channel, digital advertising can connect with your audience; it’s got the reach, the relevance and the creative credentials to bring your brand to life, but it can also be a bit overwhelming. But this year’s Engage promises to breakdown misconceptions and bring the joy back into digital.   

Get inspired & learn

Hear from experts from across digital, as they share the latest trends, topics, channels and stories facing our industry – you’ll leave Engage feeling unapologetically positive about digital and brimming with ideas for your next campaign.

Network & make new connections

With an attendance of over 400, and an audience of 50% of advertisers and agencies – make new connections, meet with current and potential clients and catch up with industry peers. Plus enjoy a few fun surprises along the way.

Speaker at Engage 2023
Attendees on Engage

"This is at the forefront of technoloy"

“This is at the forefront of technology, time to share ideas and benefit from knowledge spillovers could potentially bring exponential returns!”
Radford Brenson, Good-Loop

“It’s a great way to stay up to date with what’s out there. It’s a great networking opportunity and if you aren’t sat at the table, then you are probably on the menu”
Izla Russell, Navigate Digital

“I would definitely recommend this event. It was so great to meet people across the industry, and it was also great to hear such a rage of perspectives”
Tikki Lochun, GroupM

“I always have fun at Engage, and I always have fun at the IAB. It’s always important to gather and educate each other to share our opinions so that we can have that discourse, and that is what will ultimately make change”
Joy Dean, Tobii

Engage 2023

Rewind Engage 2023

Looking for a taste of what to expect? Watch the highlights film from Engage 2023 by clicking the play button and catch up on all the action, including sessions on-demand and key takeaways, below.

Previous attendees include...

Tesco
Mattel
Moonpig
BA
JLR
sainsburys
john lewis
hsbc
meta
unilever
lego
snap
google
disney
spotify
ms
tui
marriot
warner
nationwide

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