AR

Sipp-ar

Sipp is a new AR wine club

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L'Oreal

L'Oreal uses AR for new product swatches: The future of 'try before you buy'?

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brands

L'Oreal to roll out new AR-powered digital beauty assistant

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How UEFA used AR to generate Champions League final excitement

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selfie

How augmented reality floating takeaway campaign paid off for Just Eat

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Snapchat to introduce 'shoppable AR'

Snapchat to introduce 'shoppable AR'

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FC Bayern Munich employs augmented reality for player selfie opportunities

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The views of a MWC first-timer

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The future of gaming: mobile, augmented and built on micro-transactions?

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Pokémon Go breaks new records

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