L'Oreal uses AR for new product swatches: The future of 'try before you buy'?
Posted on: Monday 13 August 2018
Augmented reality looks to be the future of 'try before you buy' - something L'Oreal has long recognised, and is now bringing to Facebook.
Share this
Cosmetics brand L'Oreal is leading the way with the future of 'try before you buy', using augmented reality (AR) technology to offer swatches of its beauty products.
The brand is now collaborating with Facebook to provide this AR service, which allows consumers to virtually test out its make-up products on images of their own faces, enabling them to see exactly how they'd look in a selfie or similar.
L'Oreal works with ModiFace to provide these AR product swatches, and its partnership with Facebook is purely tech-based for now. Technology has advanced to such a stage that innovations of this kind are the future of product swatches - gone are the days when simply rubbing a little of a product on the back of the hand would have to do.
Lubomira Rochet, chief digital officer at L'Oreal, commented: "We are at that magical moment when technologies have matured enough and consumer appetite for using them is growing everywhere."
Related content
Sipp is a new AR wine club
Sipp allows users to scan the label on the wine bottles for a wide range of information to come up on their phone.
Learn more
Facebook reveals its own smart home device
Facebook is launching Portal, which will include voice controls powered by Amazon's Alexa.
Learn more
IAB UK Digital Upfronts 2018: Facebook urges marketers to ‘stand out and stand up’
Facebook kicked off the IAB UK’s Digital Upfronts 2018 with a session focused on how to get ‘meaningful’ attention to drive positive outcomes.
Learn more
Facebook Marketplace introduces AI technology
Facebook Marketplace is celebrating its second birthday with the addition of AI tools to improve the user experience for buyers and sellers.
Learn more