Sipp is a new AR wine club
Posted on: Thursday 20 December 2018
Sipp allows users to scan the label on the wine bottles for a wide range of information to come up on their phone.
Wine lovers can now benefit from advances in augmented reality, as subscription wine club Sipp has developed its offering to make use of the latest technology.
Users are invited to scan the label of each bottle they receive via the Sipp app to find out more about the wine they’re about to drink.
The information includes details of the vineyard where the wine was produced, the best temperature to enjoy it at and which foods will pair with it perfectly.
Moez Seraly, founder and chief executive officer of Sipp, told the Evening Standard: “What people want is to drink a good quality bottle of wine and be able to access information about it quickly and AR allows you to do that.”
The company has big plans to harness the power of technology moving forward, as it aims to target millennials.
Despite this demographic drinking less than previous generations, they are looking for a higher quality product and a better experience when they do indulge, which has the potential to open up the market.
L'Oreal uses AR for new product swatches: The future of 'try before you buy'?
Augmented reality looks to be the future of 'try before you buy' - something L'Oreal has long recognised, and is now bringing to Facebook.Learn more
L'Oreal to roll out new AR-powered digital beauty assistant
L'Oreal is launching a new AR-powered digital beauty assistant tool to help consumers get a better idea of how its products look in practice.Learn more
How UEFA used AR to generate Champions League final excitement
UEFA teamed up with Snapchat to offer an augmented reality Bitmoji experience ahead of the weekend's Champions League final.Learn more
How augmented reality floating takeaway campaign paid off for Just Eat
Just Eat has revealed the results of a Facebook augmented reality campaign it ran last year, which allowed customers to create 'floating takeaway' images...Learn more