Twitter debuts augmented reality

Posted on: Monday 09 May 2016

The Voice uses Twitter's first augmented reality experience.

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Twitter last night (May 9th) debuted its first augmented reality experience using animated 3D hashtags and stickers on The Voice in the USA.

The social media network set up a custom augmented reality booth backstage, which allowed coaches and singers to tweet six-second videos of their interactions with the animated objects.

In addition, custom animated emojis can be unlocked using the coach hashtags #teamblake, #teamadam, #teamxtina and #teampharrell.

The Voice has a close partnership with Twitter, which is why it was chosen for the first use of this new experience.

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