Twitter last night (May 9th) debuted its first augmented reality experience using animated 3D hashtags and stickers on The Voice in the USA.

The social media network set up a custom augmented reality booth backstage, which allowed coaches and singers to tweet six-second videos of their interactions with the animated objects.

In addition, custom animated emojis can be unlocked using the coach hashtags #teamblake, #teamadam, #teamxtina and #teampharrell.

The Voice has a close partnership with Twitter, which is why it was chosen for the first use of this new experience.