Snapchat to introduce 'shoppable AR'
Posted on: Monday 23 April 2018
Snapchat is launching an in-built shoppable augmented reality feature, allowing users to buy brands' products via the app directly.
Snapchat has revealed that it will be introducing a new augmented reality-based in-built shopping feature within the app, which is being dubbed 'shoppable AR'.
Adidas and beauty brand Coty are among the first to try out the new shopping feature, which allows brands to add a shopping button to their Snapchat posts, from where users can purchase the products being shown.
However, before buying the items, Snapchatters can use innovative AR-based technology to see how the product would look on them; for example, Adidas has created an AR selfie lens to allow social media users to 'try on' some of its trainers.
Chris Murphy, head of digital experience at Adidas, explained: "We no longer live in a world where it has to be either brand or commerce - consumers don't think that way and neither should we."
To begin with, Snapchat's 'shoppable AR' will be made available to users in the US and UK.
Sipp is a new AR wine club
Sipp allows users to scan the label on the wine bottles for a wide range of information to come up on their phone.Learn more
Arsenal fans get their own chatbot
Arsenal fans can now get stats, news and videos from Robot Pires, the AI chatbot created just for them.Learn more
Snapchat appoints its first fashion editor
Snapchat is coming into line with Instagram and YouTube by appointing Selby Drummond, formerly of Vogue, as its first fashion editor.
L'Oreal uses AR for new product swatches: The future of 'try before you buy'?
Augmented reality looks to be the future of 'try before you buy' - something L'Oreal has long recognised, and is now bringing to Facebook.Learn more