How augmented reality floating takeaway campaign paid off for Just Eat
Posted on: Friday 25 May 2018
Just Eat has revealed the results of a Facebook augmented reality campaign it ran last year, which allowed customers to create 'floating takeaway' images via social media.
Share this
Late last year, Just Eat launched an augmented reality (AR) campaign that allowed Facebook users to create and share selfies of themselves using fun food-themed filters.
The AR filters encouraged people to open their mouths and select their favourite takeaway from a list, which they would then see hovering in their mouth via their phone screen, before being given the option to purchase it for real.
This was a fun way to raise awareness of the Just Eat brand, and results from the campaign show that the initiative received over 102,000 unique interactions. Of these, ten per cent resulted in takeaway orders from Just Eat, which the brand is pleased with.
Ben Carter, UK managing director at Just Eat, told Mobile Marketing Magazine: "Our Facebook AR experience demonstrates that, with the right creative approach and strategic implementation, AR can provide incredible engagement, while at the same time driving real-world sales."
Share this
Topics
Related content
Sipp is a new AR wine club
Sipp allows users to scan the label on the wine bottles for a wide range of information to come up on their phone.
Learn moreL'Oreal uses AR for new product swatches: The future of 'try before you buy'?
Augmented reality looks to be the future of 'try before you buy' - something L'Oreal has long recognised, and is now bringing to Facebook.
Learn moreL'Oreal to roll out new AR-powered digital beauty assistant
L'Oreal is launching a new AR-powered digital beauty assistant tool to help consumers get a better idea of how its products look in practice.
Learn moreHow UEFA used AR to generate Champions League final excitement
UEFA teamed up with Snapchat to offer an augmented reality Bitmoji experience ahead of the weekend's Champions League final.
Learn more