Pokémon Go breaks new records

Is it really only two weeks since Pokémon Go entered our lives? It's hard to believe as the app takes the world by storm, but what's less surprising is that it's now the most downloaded app ever within its first week on the App Store.

This news has now been released by Apple following the launch of the app in Japan on Friday (July 22nd), which is expected to be one of the most popular markets of the Pokémon craze.

In fact, marketing opportunities are now rife for Pokémon Go, with McDonald's being the first company to partner with Niantic. This has seen more than 3,000 of the fast food chain's restaurants turned into gyms, meaning players will be drawn to these locations to fight battles.

Another restaurant, Maxwell's Bar and Grill in London's Covent Garden, has also managed to take advantage of the game's popularity, after realising that it had been made a pokéstop - a location that players can visit to gather items, which can then be used to collect more Pokémon. 

Now selling Pokémon-themed milkshakes, cocktails, and doughnuts, the restaurant has reported a 26 per cent increase in revenues.