Video Innovation Whitepaper

Posted on: Wednesday 15 March 2017

Video advertising has come a long way in a short space of time. For advertisers looking to engage with their audience in original and creative ways, video is an open playground to experiment in, allowing for the creation of intelligent, evocative content that builds bridges between brand and consumer.

Share this

Video advertising has come a long way in a short space of time. For advertisers looking to engage with their audience in original and creative ways, video is an open playground to experiment in, allowing for the creation of intelligent, evocative content that builds bridges between brand and consumer.

With so much new technology, from virtual reality to 360-degree video coming to the fore and new channels for content creation opening up, video is the starting point for brands to establish themselves as innovators.

Video advertising has come a long way in a short space of time. For advertisers looking to engage with their audience in original and creative ways, video is an open playground to experiment in, allowing for the creation of intelligent, evocative content that builds bridges between brand and consumer.

Share this

Related content

stock

White Paper: Just Premium

A new white paper from Just Premium on the future of publishing

Learn more
video comes to Tinder

Video comes to Tinder: The Perfect Match?

Tinder is rolling out a new feature known as Loops, which brings video to the dating app for the first time. 

Learn more

Digital video: Principles for creative best practice

Learn more
projection

BBC, ITV and Channel 4 to invest £125 million in new Freeview app

Three of the UK's biggest TV channels are joining forces to invest in Freeview to ensure it can stand up to competition from services like Netflix and...

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.