CEDAR: Video Content Marketing

Posted on: Wednesday 15 July 2015

Share this

Video content is being consumed and sought after at a rapidly increasing rate – it’s no secret that over 300 hours of video are uploaded to YouTube every minute. But how are viewers responding to this content? How, when, where and why are they watching it?

The comprehensive white paper, created by Cedar, includes best practice from the 200+ video strategies the agency has produced in the past year for brands including Tesco and British Airways, and with input from industry thought-leaders Stuart Stubbs and Tim Sparke.The paper outlines 8 key principles of video content marketing, providing brands with a step-by-step guide, from strategy to measurement, which will enable them to create compelling and entertaining video content. 

Share this

Related content

video comes to Tinder

Video comes to Tinder: The Perfect Match?

Tinder is rolling out a new feature known as Loops, which brings video to the dating app for the first time. 

Learn more

Digital video: Principles for creative best practice

Learn more
projection

BBC, ITV and Channel 4 to invest £125 million in new Freeview app

Three of the UK's biggest TV channels are joining forces to invest in Freeview to ensure it can stand up to competition from services like Netflix and...

Learn more
LinkedIn launches video advertising function for brands

LinkedIn launches video advertising function for brands

B2B brands can now create video ads for LinkedIn, with the platform also introducing official company pages for the first time.

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.