Video content is being consumed and sought after at a rapidly increasing rate – it’s no secret that over 300 hours of video are uploaded to YouTube every minute. But how are viewers responding to this content? How, when, where and why are they watching it?

The comprehensive white paper, created by Cedar, includes best practice from the 200+ video strategies the agency has produced in the past year for brands including Tesco and British Airways, and with input from industry thought-leaders Stuart Stubbs and Tim Sparke.The paper outlines 8 key principles of video content marketing, providing brands with a step-by-step guide, from strategy to measurement, which will enable them to create compelling and entertaining video content.