More small and medium-sized businesses (SMBs) are embracing apps to improve business operations and return on investment, new research shows.
A study by Clutch has found 42 per cent of SMBs have now built their own mobile app, with 67 per cent saying they plan to have one by the end of the year.
In addition, a further 12 per cent expect to introduce an app next year or later, with just 23 per cent having no plans for one.
Explaining the benefits of having an app, project manager of mobile app development company 9magnets Cameron Banga told The Drum it is not a case of people downloading an app just because a company has one, but there are significant benefits.
"I think businesses are finding that having an app doesn't increase sales, but the customer service experience on mobile is definitely increasing customer satisfaction," he stated.
This was reflected in the data, showing that achieving better customer service and satisfaction was a key motivation for creating an app last year.