The UK’s automotive industry is one of the most important, and profitable, sectors in the country. And of the millions of Brits considering their next set of wheels, nine out of ten (88%) begin their purchase journey online. From a digital advertising point of view, that’s a lot of potential. But with so many millions of potential car buyers browsing the web, the problem can be knowing where to start with targeting the right people in the right place, and at the right time. We took a look into...