Mum and Baby app launched for parents-to-be in north west London

Expectant parents in north west London can now access information on pregnancy, birth and raising a child through a new app.

Soon-to-be parents in north west London now have the ability to access all the NHS information they need for pregnancy, the birth and raising of their child through a new app.

Doctors in the area, along with midwives and mothers, have developed the Mum and Baby app to ensure that the advice given is both tailored to specific individuals and consistent.

It is hoped that it will lead to better experiences of NHS maternity care across north west London and offer vital support as parents embark on the journey of having children.

Digital solutions can help to put new parents’ minds at rest and allow clinicians to use their valuable time to maximum effect.

Sunita Sharma, consultant obstetrician from Chelsea and Westminster Hospital NHS Foundation Trust, said: “The north west London Mum and Baby app represents an innovative way in which these local maternity services have come together to provide women and their families with consistent NHS information on how to look after themselves and their babies in an easily accessible format.

“I think this is a great step forward for our maternity services.”

IAB UK logo

Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.