Apple to give App Store a makeover
Posted on: Sunday 17 April 2016
Apple is looking at Google styles to inspire a new paid search model in its App Store.
Apple is looking to give its App Store a makeover and introduce a paid search option, similar to those that Google offers advertisers.
This new feature would allow developers to have their apps "more prominently displayed" within search results.
Around 100 staff are working on this project, Bloomberg has reported, which will see companies pay a fee to have their app shown at the top of the pile when customers make searches.
Apple has yet to comment on this initiative, although Bloomberg's sources have stated that Apple vice-president Todd Teresi is leading the secret project, which will include improvements in the way that users can browse the App Store.
How can brands successfully tap into in-app advertising?
Apps have become an essential part of our daily lives, but are marketers making the most of this opportunity? We turn to our Mobile In-App Steering Group...Learn more
L'Oreal launches pH skin sensor and app
L'Oreal is entering the wearable technology market with a sensor to measure pH levels in real-time and an accompanying app that will help to treat a...Learn more
StorySign app developed to help deaf children learn to read
StorySign sees an avatar sign printed words when a smartphone is held up to a book, to help deaf children learn to read.Learn more
WWF gets its own app to boost conservation awareness
WWF Selfies contains frames and stickers that help to promote the awareness of the organisation's conservation work.Learn more