Apple to give App Store a makeover

Apple is looking at Google styles to inspire a new paid search model in its App Store.

Apple is looking to give its App Store a makeover and introduce a paid search option, similar to those that Google offers advertisers.

This new feature would allow developers to have their apps "more prominently displayed" within search results.

Around 100 staff are working on this project, Bloomberg has reported, which will see companies pay a fee to have their app shown at the top of the pile when customers make searches.

Apple has yet to comment on this initiative, although Bloomberg's sources have stated that Apple vice-president Todd Teresi is leading the secret project, which will include improvements in the way that users can browse the App Store.

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