IAB Guide to Digital Innovation

Posted on: Monday 12 November 2018

The IAB’s Industry Initiatives Executive, Jon Markwell introduces the Guide to Digital Innovation

The internet has transformed the world as we know it, changing the way we operate, the ways we interact with brands and the way we communicate as human beings. Digital products and services have continuously evolved and as a result, the digital advertising market alone has grown from 8% market share in 2005 to 52% in 2017 (Source: IAB / PwC 2017 Digital Adspend Study).

The IAB’s Guide to Digital Innovation features 17 expert led chapters discussing the innovations in digital that could impact and be relevant to your business. Chapters cover new technologies, the evolution of channels and the latest developments in location data, sponsored by Blis, the global pioneer in location data.

IAB UK’s mission is to build a sustainable future for digital advertising and helping businesses prepare for the future is part of that. With digital, the future often arrives very quickly and so the IAB, have worked with companies across our various industry groups to put together this guide and help businesses prepare.


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