IAB Guide to Digital Innovation

Posted on: Monday 12 November 2018

The IAB’s Industry Initiatives Executive, Jon Markwell introduces the Guide to Digital Innovation

Share this

The internet has transformed the world as we know it, changing the way we operate, the ways we interact with brands and the way we communicate as human beings. Digital products and services have continuously evolved and as a result, the digital advertising market alone has grown from 8% market share in 2005 to 52% in 2017 (Source: IAB / PwC 2017 Digital Adspend Study).

The IAB’s Guide to Digital Innovation features 17 expert led chapters discussing the innovations in digital that could impact and be relevant to your business. Chapters cover new technologies, the evolution of channels and the latest developments in location data, sponsored by Blis, the global pioneer in location data.

IAB UK’s mission is to build a sustainable future for digital advertising and helping businesses prepare for the future is part of that. With digital, the future often arrives very quickly and so the IAB, have worked with companies across our various industry groups to put together this guide and help businesses prepare.

google
blis
telegraph
expressly
tribe
Dunnyhumby
phd
mind
stracom
bauer
performics
adyoulike
iponweb
unruly
rubicon
posterscope

Share this

Related content

Women chatting

IWD 2021: How can we achieve gender equity?

With the theme for this year’s International Women’s Day ‘Choose to Challenge, what do we need to do in the digital advertising industry to keep driving...

Learn more

The IAB Europe MIXX & Research Awards are now open

Europe’s leading digital advertising and research awards are now open - find out how to enter your digital advertising campaigns or research projects...

Learn more
Member Vault imagery

IAB UK Content Submission Guidelines & FAQs

Check your content meets with our guidelines and learn more about the IAB UK Member Vault submission process 

Learn more
Blue image with Vault icon

Got something to share? Welcome to the IAB UK Member Vault

Created to give IAB members a dedicated space to share blogs, research, events and more, the new Member Vault allows you to upload content directly and...

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.