IAB Guide to Digital Innovation
Posted on: Monday 12 November 2018
The IAB’s Industry Initiatives Executive, Jon Markwell introduces the Guide to Digital Innovation
The internet has transformed the world as we know it, changing the way we operate, the ways we interact with brands and the way we communicate as human beings. Digital products and services have continuously evolved and as a result, the digital advertising market alone has grown from 8% market share in 2005 to 52% in 2017 (Source: IAB / PwC 2017 Digital Adspend Study).
The IAB’s Guide to Digital Innovation features 17 expert led chapters discussing the innovations in digital that could impact and be relevant to your business. Chapters cover new technologies, the evolution of channels and the latest developments in location data, sponsored by Blis, the global pioneer in location data.
IAB UK’s mission is to build a sustainable future for digital advertising and helping businesses prepare for the future is part of that. With digital, the future often arrives very quickly and so the IAB, have worked with companies across our various industry groups to put together this guide and help businesses prepare.
Member Research: Understanding the Festive Season 2020
Quantcast surveys 1000 UK consumers to uncover how they feel about Christmas this year, how their spending will differ and which messaging resonates most...Learn more
How is 2020 impacting online video ad spend?
Working with YouGov and our Video Steering Group, we take a closer look at what’s fuelling a rise in video ad spend this yearLearn more
Q&A: What does an online HFSS ad ban mean?
From what food and drink is caught by the ban to how it could impact you, and what happens next, we answer some of the most pressing HFSS-related...Learn more
UKOM: Digital Market Overview Q3 2020
The Digital Market Overview provides a top-line snapshot on audience online behaviour, using UKOM approved Comscore multi-platform data that reports...Learn more