The fact that the world wide web (or as many of us would call it, the internet) itself is free for all to use is simply amazing. Tim Berners Lee created, in his own words, an “open platform that allows anyone to share information, access opportunities and collaborate across geographical boundaries”. Sounds Idyllic, but the internet was deliberately designed to be for everyone. What we tend to forget is that advertising makes this possible by funding the content rather than charging people to use...