Digiday Programmatic Marketing Summit
Posted on: Monday 18 January 2021
The Digiday Programmatic Marketing Summit Europe will showcase the strategies of some of Europe’s leading brands and agencies to inspire innovation and challenge the status quo.
More than ever before, advertisers are concerned over not knowing where and what ads they buy and as a result, are starting to take control over media investments. The question of whether to bring programmatic in-house has been debated at length with no clear answer.
Different avenues are being tested – from running parts of their stack in-house, hiring specialists to oversee their strategy and bringing overall programmatic strategy in house – but one thing is clear: brands are stepping up to make sure they get the most for their media spend.
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