Digiday Programmatic Marketing Summit
The Digiday Programmatic Marketing Summit Europe will showcase the strategies of some of Europe’s leading brands and agencies to inspire innovation and challenge the status quo.
Book tickets to the event here
More than ever before, advertisers are concerned over not knowing where and what ads they buy and as a result, are starting to take control over media investments. The question of whether to bring programmatic in-house has been debated at length with no clear answer.
Different avenues are being tested – from running parts of their stack in-house, hiring specialists to oversee their strategy and bringing overall programmatic strategy in house – but one thing is clear: brands are stepping up to make sure they get the most for their media spend.
Related content
Cross-industry Programmatic Taskforce announces mission & objectives
Learn more
Adform: RTB Trend Report Europe Q4 2014
Learn more
TubeMogul: A UK advertisers guide to programmatic TV
Learn more
Mobile Programmatic FAQs
Learn more
Fast forward to 2030 with Futurescape
An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade
IAB UK Chatbot
