Digiday Programmatic Marketing Summit
Posted on: Monday 18 January 2021
The Digiday Programmatic Marketing Summit Europe will showcase the strategies of some of Europe’s leading brands and agencies to inspire innovation and challenge the status quo.
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More than ever before, advertisers are concerned over not knowing where and what ads they buy and as a result, are starting to take control over media investments. The question of whether to bring programmatic in-house has been debated at length with no clear answer.
Different avenues are being tested – from running parts of their stack in-house, hiring specialists to oversee their strategy and bringing overall programmatic strategy in house – but one thing is clear: brands are stepping up to make sure they get the most for their media spend.
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