Digiday Programmatic Marketing Summit

Posted on: Monday 10 August 2020

The Digiday Programmatic Marketing Summit Europe will showcase the strategies of some of Europe’s leading brands and agencies to inspire innovation and challenge the status quo.

Share this

Book tickets to the event here

More than ever before, advertisers are concerned over not knowing where and what ads they buy and as a result, are starting to take control over media investments. The question of whether to bring programmatic in-house has been debated at length with no clear answer.

Different avenues are being tested – from running parts of their stack in-house, hiring specialists to oversee their strategy and bringing overall programmatic strategy in house – but one thing is clear: brands are stepping up to make sure they get the most for their media spend.

 

Related content

Emma Newman headshot

How to optimise your supply path in four steps: A guide for buyers

From internal assessment to ongoing optimisation, find out how buyers can optimise the supply path with top tips from PubMatic’s Emma Newman

Learn more
Transparency

Transparency in the programmatic supply chain

This handy ‘how to guide’ demystifies programmatic and how it works, taking a look at each stage in the supply chain.

Learn more
Programmatic

Programmatic ads outperform direct buys for the first time ever

The second half of 2018 saw programmatic advertising viewability rates perform better than publisher direct buys in a UK first.

Learn more
Sara Vincent

The Power of First-Price Auctions

Why first price auctions should be winning over the programmatic community. 

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.