Adform: RTB Trend Report Europe Q4 2014

Adform present this European RTB Trend report for the fourth quarter of 2014, and as a general wrap-up of programmatic advertising in 2014.

2014 was another banner year for programmatic across Europe, with spending growing 250% from 2013 to 2014. Interestingly, programmatic spending in 4Q13 declined due to advertisers and publishers locking in direct buys in advance of the holiday season. In 4Q14, however, programmatic ad spend grew substantially, perhaps an indication of the ecosystem’s confidence that the tactic is better suited to meet their goals.

Related content

computer program

Cross-industry Programmatic Taskforce announces mission & objectives

Learn more
A UK advertisers guide to programmatic TV cover image

TubeMogul: A UK advertisers guide to programmatic TV

Learn more

Mobile Programmatic FAQs

Learn more
Road to Programmatic cover image

IAB Europe - Road to Programmatic

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.